The paper "The Ethics Statement Objective" is a perfect example of an ethics assignment. Ethical statements are important in ensuring that marketers follow the right ethical dimensions. Murray & Montanari (1986) view that social product is important in improving the ethical position of the company, an approach that is supported by (Cascarino & Esch 2006) in suggesting that mission and vision statement plays a crucial role. Understanding the society in terms of culture and ethical dimensions is discussed depicting the approach of individualism and collectivism in any decision that is made.
Thus, the ethic statement championed states that “ it is paramount for decision-makers to factor into their reasoning cultural boundaries and ethical dimensions in ensuring that businesses operate in socially responsible and appreciative approach” . The ethics statement objective Marketers are supposed to market their products and ensure that they are sustainable in the given market. Marketing decisions usually are associated with ethical ramifications, which should be understood by business executives (Laczniak & Murphy 1991). In most cases, when the “ proper” ethical dimension is taken it is accredited to the managers and economic efficiencies.
However, not all decisions are successful but may become ethical troublesome and may become a public embarrassment or sometimes more damaging. For example, Norelco (1982-1986) sold a water purification system that was contaminated with a chlorine chemical with prior knowledge. They called the machine “ Clean Water Machine” while at the same time the company engineers knew its damaging effects. However, they assumed that the risk was minimal when it comes to individual consumers and they did not factor into consideration public embarrassment. With time, the public knew about the problem associated with the equipment.
Thus, the company made a decision to continue selling the product and at the same time redesigning the problem. Does this pose an ethical decision making problem, was this approach appropriate or inappropriate?
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