The paper "The Role of Steven Jobs and Apple's Popularity and Uniqueness" is an outstanding example of an essay on business. I have chosen Steven Jobs because he inspires me a lot. He steered Apple to become one of the most widely recognized brands in as far as information and communication technology is concerned. Apple offers unique and state-of-the-art communication devices that can be hardly matched in the market. I also admire Steve Jobs because he was intelligent and he was very innovative in as far as designing and development of communication devices are concerned. For instance, gadgets such as iPod, iPad as well as iPhone among other products are unique and they can be hardly matched in the market by any other product in the same category. Jobs is renowned for his outstanding creativity and innovation. Essentially, customers like unique products and this why I admire jobs because he was excellent in this category.Jobs co-founded Apple Computers with Steve Wozniack and they revolutionized computer technology through their invention such as Mac computers. These gadgets were different from other computers offered in the market and they marked a turning point in the history of the computer industry. “Under Jobs’ guidance, the company pioneered a series of revolutionary technologies, including the iPhone and iPad,” (Steve Jobs). These devices have their own operating systems and software that can be hardly imitated by the other competitors. This has made the products unique and they have also helped the company to gain competitive advantage. About half of Apple’s revenue comes from iPod and iTunes sales and the company was ranked No. 1 on Fortune magazine’s list of “America’s Most Admired Companies,” as well as No.1 among Fortune 500 companies for returns to shareholders (Steve Jobs). This speaks volumes about the company’s popularity and uniqueness.