Store Mystery Shopping Observation Assignment - Essay Example

Boston Pizza Restaurant Experience I usually visit Boston Pizza Restaurant about three times a week together with my friends or my uncle’s young son. Since the parking lot at the restaurant is extensive, I prefer to drive to the area, especially at 11.00 when the parking lot still has many spaces. One thing we realized when my friends, my uncle’s kid, and I visited the store was the hospitality of the restaurant crew. One of the restaurant’s attendants greeted us and showed us the direction into the restaurant’s seats.

Since many people in the United States have their meals at the Boston Pizza Restaurant, most of the facilities are always occupied. We found few shopping baskets/carts available and so we decided to have a meal at the restaurant. Besides the presence of the attendant who greeted us, I noticed a number of sales people standing on the store floor. They asked us if we wanted to buy snacks or have a meal, and one of them directed us to a convenient sitting area. I can attest to the fact that the sales people at Boston Pizza Restaurant used product knowledge while attending to us because one of them even asked us to choose from a wide range of delicacies ranging from Pizza, Wings, Glutenwise, to kids’ meals.

The layout of Boston Pizza Restaurant is elegance and our overall feel of the store was unmatched due to the ambience. The restaurant is pleasing to shop at because it has a wide variety of products and services for the customers. Besides the aisles being clear, Boston Pizza Restaurant was clean and neat, making it favorable to customers. One of the employees who expressed their friendliness by smiling gave us the menu so that we could order our preferred meal. Being the observant person that I am, I noticed some circulars displayed on the walls.

I tried to check if all the meals indicated in the menu were available and I saw Pizza, Pasta, and Glutenwise on the glass-sealed shelves. It meant to me that the store has large varieties of snacks making it easier for customers to shop. A close look at the different categories of products at Boston Pizza Restaurant revealed to me that many people chose to buy Pizza. Perhaps it was because Pizza is the brand name of the store and it is displayed in a more conspicuous manner as compared to other food varieties.

All the products displayed at Boston Pizza Restaurant are of high quality and I am happy to report that I did not see or recognize any blemish with the products that the store offered us. Concerning the restrooms, it is worth noting that the quality of service was above board. It was so in the sense that the restrooms were tidy and clearly marked, so we did not have to ask for assistance all the time. Furthermore, soap and paper products are available at the restrooms, creating convenience and a sense of comfort to the customers.

I did not see any food samples offered anywhere within the restaurant, but I bet the quality and the delicacy of the food products was unrivalled by any other store offering similar foodstuffs. I used a credit card, and the cashier did not use my name, neither did he use the name of subsequent customers, perhaps because of the privacy policy of the restaurant. In brief, we never encountered any bad incident throughout our shopping experience. If something were noticeable about the restaurant, I would say the high quality of the products that they offered was noticeable.