The paper “ Strategy Development Process” is an impressive example of the literature review on management. A strategy is formulated by an organization in order to shape its future. Organizations consider a strategy formulation as a process of getting into the long-term goals in the future which are then implemented if considered viable. In order to have a clear understanding of strategy formulation, it is equally important to first consider analyzing the definition of strategy. According to Tan & Matthews, 2009, a strategy is a pattern in a stream of decisions. A strategy helps an organization to come up with working strategies giving direction on when and how it actually forms in organizations.
Streams of behavior could be separated to enable identification of strategies in those streams of behaviors. Afterward an investigative on where the strategies originated is conducted so as to give a clear distinction between plans impacted by leadership plans and with the intended need in relation to aspiration of the organization. There exist intended strategies which have goals at the end, unlike emergent where its patterns are realized even though it has no intentions (Enz, 2010). In order to understand the emergent strategy as having no intentions, a number of illustrations ought to be demonstrated.
Some of the illustrations are brought from various industries such as manufacturing, magazine, airline, food retailing, and automobiles among others. In order to give an elaborate understanding, this paper is aimed at highlighting the differences that exist between emergent and deliberate strategy (Trent, 2007). A strategy is considered as perfectly deliberate in three conditions. They include; intention for the strategy ought to exist, teamwork should be embraced and finally, collective intentions attained should be exactly as intended.
Organizations that involve themselves in a perfectly deliberate strategy expect to meet their goals in the end. Leaders and other members work together to ensure the goals are achieved (Enz, 2010). Perfectly emergent on the other hand means that a pattern of action is followed with respect to time and its consistency without necessarily putting much consideration into its intentions. In entrepreneurial terms where there is no strategy, it is counted to be no strategy at all.
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