Essays on Strategic Analysis and Strategic Analysis Tools - Hungry Jacks Limited Case Study

Download full paperFile format: .doc, available for editing

The paper "Strategic Analysis and Strategic Analysis Tools - Hungry Jack’ s Limited" is a perfect example of a micro and macroeconomic case study.   The article at hand is a report discussing the structure of several industries and the various marketing strategies they use. The strategies have undergone severe analysis based on several theories of marketing. To help explain these concepts the fast food industry is the main source of reference. In addition, we will use Hungry jack’ s limited as the main example in the fast-food industry. Based on the different approaches the company has used a sound conclusion was reached.

This enables us to gain in-depth knowledge of the different marketing strategies companies in the fast-food industry use. Through this, we are also able to determine the various challenges affecting the industry. The reports also clearly show the strengths and weaknesses of firms in this field. Through this report, we are able to validate the efficiency of the different strategies in this specific field drawing examples from Hungry Jack’ s approach. Through research and analysis, different appropriate recommendations are to be followed in order for further success.

These recommendations are based on the strengths and weaknesses of the company and the sector at large. The recommendations also propose different methods of tackling major challenges seen in the firm. In order to second the recommendations, real-time experiences are drawn from Hungry Jack’ s Limited. Introduction Fast food refers to a category of food prepared, served, and packed to the customer. They are mainly take-away kind of dishes. The first type of it emerged in the 1950s in the United States of America. The majority of these foods have a small preparation time and sold highly in restaurants.

Fast food restaurants use unique selling styles; where the majority sell via a drive-through. The Fast food industry also involves sales of various foodstuffs such as hamburgers, French fries, soft drinks among other quick foods.

References

Eden, C., & Ackermann, F. (2013). Making strategy: The journey of strategic management. Sage.

Helms, M. M., & Nixon, J. (2010). Exploring SWOT analysis–where are we now? A review of academic research from the last decade. Journal of Strategy and Management, 3(3), 215-251.

Johnson, G., Whittington, R., Scholes, K., & Pyle, S. (2011). Exploring strategy: text & cases. Harlow: Financial Times Prentice Hall.

Kaplan, R., & Norton, D. P. (2013). The execution premium: Linking strategy to operations for competitive advantage. Harvard Business Press.

Lee, H., Kim, M. S., & Park, Y. (2012). An analytic network process approach to operationalization of five forces model. Applied Mathematical Modelling, 36(4), 1783-1795.

Melnyk, S. A., Cooper, M. B., & Hartley, J. L. (2011). Managing operations across the supply chain. New York, NY: McGraw-Hill Irwin.

Middleton, J. 2013, The ultimate strategy library: the 50 most influential

New York; London: Free Press

Porter, M.E. (2010). Competitive advantage: creating and sustaining superior performance.

Rice, J. F. (2010). ADAPTATION OF PORTER'S FIVE FORCES MODEL TO RISK MANAGEMENT. Defense AR Journal, 17(3).

Rothaermel, F. T. (2013). Strategic Management: Concepts. McGraw-Hill Irwin.

Schlosser, Eric. 2012, “Fast Food Nation- What the All American Meal is Doing to the World”, England, Penguin Books

Strategic ideas of all time. Oxford: Capstone

Terry, Andrew and Heather Forrest. 2012, “Where’s the beef? Why Burger King is Hungry Jack’s in Australia and Other Complications in Building a Global Franchise Brand.” Northwestern Journal of International Law & Business 28 (2):28:171

Wilkinson, Richard. 2010. “Leadership Role Profile and Job Satisfaction of Restaurant General Managers” Journal of Food Service Business Research: 331-245

Download full paperFile format: .doc, available for editing
Contact Us