The paper "Strategic Analysis - Harper Collins Publishers Company" is a perfect example of a business case study. HarperCollins Publishers was established in 1819 by William Collins and Charles Chalmers in Glasgow. The company had to prevail over several early hindrances and Charles left the business in 1825. In 1841, the company somehow stabilized as a printer of Bibles and in 1848, the company became an established publishing venture, where it specialized in publishing educational and religious books. In 1917, the company began publishing fiction works, for example, Agatha Christie’ s first books as well as other fiction books that were published from this firm (James, 2008).
In 1999, News Corporation bought the Hearst Book Group including William Morrow & Company as well as Avon Books. In due course, HarperCollins Publishers has become a diverse and creative company. It published diverse titles, consisting of several aimed at a young audience. It is the publisher of best-sellers including Coraline by Neil Gaiman and Scott Adams' Dilbert books. HarperCollins Publishers publishing groups consist of HarperCollins General Books, HarperCollins Children's Book Group, as well as HarperCollins UK.
In addition, the company also has international operations within Canada, Australia, and also India. Its Zondervan entity publishes Bibles along with Christian books. HarperCollins Publishers also sells e-books from its website and through further online retailers (Katie, 2010). Analysis of the External Environment The external environment has a direct impact on the strategy of any organization. Porter’ s model offers an outline that impacts the competitive environment as well as access the configuration of competition and opportunity. Porter’ s five forces model include Rivalry, Threat of substitution, Buyer’ s power, Supplier’ s power in addition to Threat of new entry (Porter, Argyres, & McGahan, 2008). Rivalry HarperCollins Publishers has several competitive rivals within the publishing industry, such as Penguin Publishers, Random House, Pan Macmillan, and Pearson Education among others.
HarperCollins Publishers and its competitors compete among themselves on factors such as price, quality, product and place. According to Porter (2008), competition is deemed as the most powerful of all forces, competition among competitors drives proceeds to zero.
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