The paper "Strategic Business Management - Woolworths " is a great example of a business assignment. Woolworths has grown since 1924 when it was started in Sidney. Every company has the desire of achieving certain specified organizational objectives. Every company has a purpose of existence that is spelt in the mission and vision. The set objectives seek to achieve the organization goals. Woolworths since its formation in Australia it has grown with the guidance of set objectives to achieve the current position in the market. Strategic goals are responsible for attaining the growth and sustainability of the company.
Without having a clear vision of what it wants in the market Woolworth would not have reached where it is in the market. The strategic goals are responsible for acting as the driving force in the daily operations of the company. Curving out a unique position in the market is very important for the growth of the company. Some of the strategic goals pursued by Woolworths are discussed in the following section of this paper. Sustainability Woolworths like any other company would not like to see its resources being depleted.
Human resources, natural resources, and technology are all important in ensuring the perpetuity of the company. The company has to be in a position of attracting highly qualified staff and offering them the deserved salary and allowance. The goals of sustainability are very important in making the company attain organisational objectives (Barney, 2007, p. 57). The organization has to ensure that there is continuity in activities that it engages in. the growth prospective have to go beyond a year or two, but consider a generation. The company has to focus on the strategic long term attainment of goals.
While the company pursues other short term goals it cannot overlook the importance of long term goals. The resources in the company have to sustain the daily operations of the company within and without the company. Sustainability policy ensures that the company is not overwhelmed by functions or operations that can lead to its demise. The organization uses available strategies to ensure the attainment of sustainability.
Paish, M., 2011, Woolworths’ new CEO unveils his growth strategy, AFN, Retrieved on 28th May, 2012 from
Achtenhagen, L., & Raviola, E., 2009, Balancing tensions during convergence: Duality management in a newspaper company. International Journal on Media Management, 11 (1), 32-41.
Adner, R. & Helft, C.E., 2003, Corporate effects and dynamic managerial capabilities, Strategic Management Journal, 24, 171-179.
Anderson, C., 2006, The long: why the future of business is selling less of more. New York: Hyperion.
Barney, J.B., 2007, Gaining and sustaining competitive advantage, 3rd ed, Upper Saddle River, NJ: Pearson Education.
Burden, R. & Proctor, T., 2000, Creating a sustainable competitive advantage through training. Team performance Management, 6 (5/6); 90-97.
Cole, G.A., 2004, Management theory and Practice, 6th, Thomson Learning, United Kingdom.
Cousins, P.D., 2005, The alignment of appropriate firm and supply strategies for competitive advantage, International Journal of Operations & Production Management, 25 (5) 403-28.
Nag, R.; Hambrick, D. C. & Chen, MJ, 2007, What is strategic management, really? Inductive derivation of a consensus definition of the field. Strategic Management Journal, 28 (9): 935–955.
Becker, T., 2008, The Business behind Green, Eliminating fear, uncertainty, and doubt. APICS magazine, 18 (2).
Penfield, P., 2008, Generating for the Environment, Drive down costs while helping Mother Nature, APICS Magazine, Vol. 18 (6).
Baker, MJ, & Saren, M., 2010, Marketing Theory: A Student Text, SAGE Publications Ltd,PG, Melbourne.
Dess, G.G, Dess, G., Lumpkin, G.T., Eisner, A., 2009, Strategic Management: Creating Competitive Advantages, McGraw-Hill Irwin, London.
Hitt, MA, Ireland, DR,& Hoskisson,RB, 2010, Strategic Management: Competitiveness and Globalization, Concepts, Cengage Learning, New York.
Frank, M. & Thompson, M., 2010, Strategic management, Cengage Learning EMEA, New York.