Essays on Strategic Business Planning and McDonald's Case Study

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The paper ' Strategic Business Planning and McDonald's' is a wonderful example of a Management Case Study. McDonald's is one of the fast-food multinationals that are positioned to serve the global customers having a singular objective of increasing their market dominance coupled with increasing profitability. For decades, McDonald's has maintained its position as a market leader in the global fast-food industry. The company's operational strategies have favored its tremendous growth enabling them to penetrate market segments that were regarded as no go zones for American Companies (Erica, 2012). The company has strategies that position McDonald as a low-cost leader in the global fast-food industry.

Similarly, McDonald’ s analyzer strategy helps the company to conduct extensive and vast market research activities thus allowing it to acquire market information that is extremely relevant for its continued growth. In accordance with this, the company has operational strategies that anchor the company overall strategy. Market analysts observed and concluded that the company was not immensely affected by the 2008 global recession; this was attributed to the company’ s operational strategies. This paper discusses McDonald’ s external environment, company operational strategies, the strategy-making process, strategic future direction for the company, and how the strategy is monitored.

Accordingly, the paper will discuss the opportunities that the company has together with the threats that they are faced with, company internal analysis, and Porter’ s five forces will be discussed. External environment Analysis Political Factors: McDonald’ s operations are under the immense pressure of a policy of separate nations that is enforced by each government particularly in those nations that the company operates in. there are activist groups in Europe and the US, which demand acts of governmental power with regard to the medical value of meals of the fast-food industry (Hafford-Letchfield, 2011).

Their arguments are based on harmful elements like cholesterol together with negative influences like fatness, which are some of the issues associated with products of the fast-food industry. The company on the other hand operates on a separate policy and instructions of operations (Erica, 2012). The McDonald’ s markets across the globe concentrate on areas of anxiety including health, worker protection, and environment. The corresponding states have the mentioned elements listed in the state control licensing of the restaurant (Stephen, 2004).

For example, the legal dispute in the privilege McDonald’ s in India where there is an infringement of rights and infringement of the religious laws concerning the maintenance of meals. Similarly, the menu is offensive to the Indian religion (Chorafas, 2006). Accordingly, some studies have established that there have been infringements of McDonald’ s Stores with regard to the existing laws on employment in the target market. Economic Factors: like any other industry, companies within the fast-food industry are not insulated from disputes and problems. The privileges and branches of McDonald’ s always experience difficulties particularly if the economies of corresponding states are amazed by inflation together with changes in exchange rates.

With regard to this, clients are confronted with stalemate through their separate budgets. In accordance with this, McDonald's import the biggest part of its raw materials particularly if the host countries lack enough delivery.


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Chorafas, D. 2006. Strategic Business Planning for Accountants: Methods, Tools and Case Studies. London: Elsevier

Erica, O. 2012. Strategic Planning Kit for Dummies, 2nd Edition. John Wiley & Sons, Inc.

Hafford-Letchfield, T. 2011. Social Care Management, Strategy and Business Planning. London: Jessica Kingsley Publishers

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Stephen, G. 2004. ABCs of strategic management: an executive briefing and plan-to-plan day on strategic management in the 21st century. London: John Wiley and Sons

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