The paper "McDonald’ s India Business Analysis" is a great example of a business case study. The McDonald’ s business model is dependent on four strongholds which include; provision of food that is fresh, pricing meals at an affordable rate for every customer, providing prompt service and possessing a menu that is limited (Ater, Itai and Rigbi, 2014). The corporation boasts of being the largest fast-food chain in the entire globe and aims to remain in this spot so as to have the ultimate market power of the fast-food industry. McDonald’ s has used an expansion strategy to enter into new markets all over the world.
The expansion strategy is used by companies that intend to achieve very high growth as compared to its previous accomplishments (Hill, Jones and Schilling, 2014). The strategy further focuses on the consumer groups with the aim of getting into new markets, new regions, and new ventures and with the aid of technological advancements to achieve growth. McDonald’ s expansion strategy is aimed at achieving maximum market share (Ater, Itai and Rigbi, 2014). McDonald’ s expanded into India in the year 1996 with a beginner’ s outlet in New Delhi (Gupta, Rupali and Malik, 2012).
Currently, the company has over two hundred and seventy food outlets in the country. It additionally employs about 10000 people to work in restaurants. Most of the restaurants have an equal partnership with the parent company especially those found in North India such as the Co Naught Plaza restaurants and the Hard Castle restaurants (Gupta, Rupali and Malik, 2012). The stronghold of the provision of fresh food is among the results of the outcome of investments in McDonald’ s India.
The focus that the company applies to particular customer service has brought about its success in India and is among the key competencies. Furthermore, the pricing of the meals at an affordable rate has helped to curb the issue of completion to a slight degree. The limited menu, however, may be convenient but it poses a threat in the Indian market especially given the eating culture in India where there is a wide variety of foods that are consumed. This retro respect paper thus seeks to analyze the internal and external environment of McDonald’ s India and discuss its international strategies.
The following sections discuss the SWOT analysis of McDonald’ s India. McDonald's India SWOT Analysis Strengths of McDonald's India Among the major strengths of McDonald’ s India, apart from the big brand name, is the capability of flexibility that has been applied in the provision of innovative meals based on the culture demands of the Indian market (Kutty, Mohammed and Mohammed, 2014). The popular meal components found in the McDonald’ s brand such as beef is excluded from the Indian menu. The specialities provided are completely vegetarian.
Inclusive of this are the sauces which are entirely made of vegetarian products. The core product provided by McDonald’ s India is the Maharaja Mac. The comprehensive nature of McDonald’ s regarding its customers is one of its strengths as it has enabled it to come up with innovative ways of satisfying the consumer. Among the innovative ideas that McDonald’ s India has come up with is the provision of meal packages for family and children. This move has improved the relationship of McDonald’ s India with its customers thus retention and loyalty.
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