Essays on Strategic Goals and the Reasons for the WhatsApp Purchase Case Study

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The paper "Strategic Goals and the Reasons for the WhatsApp Purchase" is a wonderful example of a case study on business. During business growth and development, firms are faced with a number of choices with regard to how they will seek to engage the consumer and growth within their respective marketplaces. As the need to grow and expand is a fundamental component for the way in which this process takes place, it comes as no surprise that firms are desperate to find the potential for opportunity in growth and expansion into new spheres of the marketplace.

This particular analysis will seek to engage the reader with a deeper understanding of Facebook’ s 19 billion dollar acquisition of the messaging application “ WhatsApp” in terms of decision making, competitive advantage, diversification, entry into new markets, and whether or not the purchase price of “ WhatsApp” fell within the strategic goals for how Facebook should have engaged this purchase. 1 Through such an analysis, it is the hope of this researcher that the reader will be able to gain a more informed understanding of the mechanisms and metrics that lay behind Facebook’ s decision to buyout “ WhatsApp” and whether or not this decision will likely be beneficial for the firm in the long run or whether it will be viewed by analysts as a detrimental mistake.

The assumption that will be provided within the analysis is that the decision to purchase “ WhatsApp” was ultimately an insightful one; regardless of the extremely high cost that it portended for Facebook. 2 The limitation in such an assertion is naturally the fact that the future is unknowable and the likelihood of “ WhatsApp” becoming obsolete with the introduction of newer technology is actually quite high; however, the forthcoming discussion can only consider the knowable and current knowledge that has helped to inform the approach and understanding alluded to above.

Case study summary Since being founded in 2004, Facebook has experienced a meteoric rise to prominence and profitability over the past decade.

References

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