The paper 'Types of Stores Operating in the Fast Food Industry in Melbourne" is a good example of a business case study. We seek to open a fast-food café at Parkville, the City of Melbourne due to the fact that fast foods are easily accessible and more affordable to the targeted customers. Basically, people in Melbourne prefer fast food because they are not just tasty, but also their orders are quickly delivered. Fast-food café provides hasty meals to individuals on the move, and also it is a substitute to the conventional, sit-down restaurants.
We chose fast food because of its convenience, especially when located in an area with high-traffic such as Parkville. Normally, fast food café concentrates on low cost, high volume, as well as the high-speed product. When located on busy commercial streets and in the shopping malls and, fast food café s get impulse purchases from customers, especially those without enough money to go to a restaurant. Moreover, it is easy for a new entrant in this industry to remain profitable for a long period, as long as they become closer to their customers.
Paying attention to the needs of the customers is imperative in this industry; because it may assist the businesses to circumnavigate in this ever-changing industry as their positioning, service, and menu evolve. Therefore competitive advantage in this industry is easily achieved when the products, as well as services offered, are aligned with the present and future needs of the customers. 2.0 Types of stores operating in the Fast Food industry in Melbourne A majority of fast-food chains utilises two forms of establishments: franchisees as well as company-owned outlets (Antonsson et al. , 2011, p. 9).
Some of the franchises include McDonald's which undoubtedly is the main player in this industry as well as the most competitive fast-food franchise in Melbourne. Others include KFC, Subway, Paleo Café , SumoSalad, Salsa's Fresh Mex, Domino’ s Pizza, and so forth. Company-owned outlets include Red Rooster, Panda Express, Trios, and among others. The fast-food café will be a non-franchise. Normally, fast food-franchises utilise trademark of the parent company and spend more to enter the business as compared to the non-franchised fast food café . Besides that, non-franchised fast food cafe normally has fewer entry barriers and while they lack direct support, Welsh et al.
(2011, p. 4) posit that they have more freedom to formulate their own goals as compared to franchisees. Moreover being a non-franchised fast food café there will be no need to follow strict system guidelines such as operational rules from other companies as compared to franchise operators. 3.0 The macro- environment Essentially, fast food demand has recently increased because of contemporary people’ s fast-moving lifestyle. In Melbourne, fast food covers a substantial market considering that the industry is projected to continue growing.
For this reason, the macro environment includes far-reaching forces shaping opportunities as well as posing threats to fast food café . 3.1 Political Currently, all fast food outlets in Australia have to adhere to certain political requirements, like the minimum wage regulations that stipulate a minimum wage of $ 16.87 per hour or $640.90 per week (Department of Employment, 2014). This, as a result, increases the cost of operation. Besides that, Victoria’ s quality and hygiene regulations significantly impact the quality of products offered these outlets. Besides that, labelling and packaging should adhere to the Food Standards Code that covers comprehensively the labelling laws applicable to food for both catering and retail purposes.
Victoria government together with the national government are exerting pressure to fast food outlets to support healthy eating, and for this reason, both governments have introduced the mandatory calorie count policy on all menus provided by the fast-food (Berg, 2011).
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