The paper “ Strategic Issues and the Operational Concerns Experienced by Commercial Technology ” is an actual example of the business case study. The aim of this report is to analyze the situation prevailing at Commercial Technology and identifying the strategic issues and the operational concerns experienced by the company while conducting its business. In this regard, a proposal has been made on behalf of the company in order to make short, medium as well as long-term improvements and to address such issues. Most importantly, in order to help Comm Tech in managing the change or the above-stated improvement programs, various performance measures have been suggested to the company.
It is expected that effective utilization of these performance measures would certainly aid the company in developing its overall performance and attaining superior competitive positioning in the respective industry. A Description of Comm Tech’ s Current, Strategic, Quality, and Operational PerformanceCommercial Technology Limited, which is also acknowledged as Comm Tech, manufactures electronic office and business equipment. The current, strategic, quality, and operational performance of Comm Tech have evidently supported the company to attain a sustainable market share in its industrial operations.
This can be justified with reference to the fact that Comm Tech currently acquires third and tenth positions in the business markets of the UK and Europe respectively. However, the company requires generating a higher sales margin, in order to attain a leadership position in the respective industry confirming its long-run sustainability and competitiveness in the market. According to the case study provided, the strategic performance of Comm Tech can be determined by emphasizing successful collaboration with the leading suppliers of office equipment around the world.
When examining its quality performance, it was apparently observed that the company invested substantial amounts over the years, specifically in the areas of research and development and in proto-type designing. Again, in its operational performance, the designers along with the engineers of Comm Tech have contributed in making attractive and sensational designs of several successful products, and thus, can also be regarded as a strong factor for the company.
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