The paper “ Overcoming Strategic Issues Faced by the Agribusiness Sector in Morocco” is a valuable example of the business research proposal. This qualitative research aims to discuss ways of overcoming the strategic issues faced by the agribusiness sector in Morocco. As stated in numerous studies, the agribusiness sector plays a significant role in the economic and social life of Morocco. However, due to loopholes in agribusiness strategies, many Moroccans have not enjoyed the benefits of this sector. The weak strategies in Morocco have resulted in significant challenges with drought and soil degradation and causing division in agriculture.
This research proposal will be divided into three parts. The first part will be introduced; the second part will be a literature review, and finally methodology. IntroductionStudies indicate that agriculture plays a major role in the economic and social life of the people of Morocco. According to a survey done by Lazare (2004), approximately 8.7 million hectares of Moroccan land is a useful agricultural surface. Slightly 1.25 million hectares of land is irrigated land (Lazare, 2004). The Moroccan agricultural sector employs 40% of the whole population, thereby contributing to 20% of the country’ s GDP (Lazare, 2004).
Morocco has four main agro-ecological zones according to a study by Ettamymy (2010). These are the high plateau mainly found in the Middle Atlas region, High Atlas, the southern oasis the Rif, Anti-Atlas, and the coastal plains which include Chaouia, Doukkala, Abda, Chiadma, Gharb, Moulouiya, and the plateaus of the west and the west and of Saisse (Ettamymy, 2010). The people of these mentioned areas mainly deal in large-scale cultivation, sheep, and cattle production. Morocco's agricultural sector usually serves external markets with barley, wheat, citrus, wine, vegetables, and cattle.
The country mainly exports fresh citrus, tomatoes, potatoes, and canned fruits and vegetables (Ettamymy, 2010). The government of Morocco focused on designing the land structure that is mainly characterized by small farms. This explains why many land pieces in Morocco do not exceed five hectares. In addition, many land pieces are private properties. Nevertheless, there are also collective properties, but in a small percentage (Jansen, 2004).
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