Essays on Google and Microsofts Innovation Strategies for Wireless Products Essay

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The paper "Google and Microsoft’ s Innovation Strategies for Wireless Products" is an outstanding example of an essay on management. Strategic change is a major necessity for companies that want to survive in the competitive business world. The increased international competition, as well as technological change, is some of the reasons that companies introduce new corporate strategies for selling their products. One way that companies engage in strategic change is through acquisitions and collaborations (Markides, 2002 pp. 354). By forming alliances, the partners are able to improve their products and learn from one another.

In the process of learning from one another, the strategic partners are able to exchange technological capabilities and skills for the benefit of the two organizations. Google, Microsoft, Nokia, Sony, and other companies offering mobile devices and applications have used various strategies to remain relevant in the market and to gain competitive advantage. Some of these strategies include company acquisitions, collaboration, and product innovation among others. Google and Microsoft’ s Innovation Strategies for Wireless Products Google Company has diversified its products to include mobile wireless devices with the objective of getting more revenue and gaining huge market share in the mobile products industry. The mobile phone products include Nexus One and Droid that contains the Android operating system.

For a customer to make a decision of buying mobile devices from Google, a lot of information needs to be availed to the customer (Burt, 2002 pp. 225). The customer must be aware of the unique features that are found in the Google mobile products as compared to what competitors in the market have to offer. A new product known as Android was developed and launched in October 2008.

Android is a smartphone. It is quite a popular product compared to some existing products such as Motorola Droid and the Nexus One. Android is a new product compared to the existing product in the market and features advanced technology. The innovation in technology accords a customer an opportunity to learn new user-friendly applications. Google has used the strategy of acquisition and collaboration as an attempt to gain a competitive advantage in the market (Barney, 1997 pp. 96).


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