The paper "Google and Microsoft’ s Innovation Strategies for Wireless Products" is an outstanding example of an essay on management. Strategic change is a major necessity for companies that want to survive in the competitive business world. The increased international competition, as well as technological change, is some of the reasons that companies introduce new corporate strategies for selling their products. One way that companies engage in strategic change is through acquisitions and collaborations (Markides, 2002 pp. 354). By forming alliances, the partners are able to improve their products and learn from one another.
In the process of learning from one another, the strategic partners are able to exchange technological capabilities and skills for the benefit of the two organizations. Google, Microsoft, Nokia, Sony, and other companies offering mobile devices and applications have used various strategies to remain relevant in the market and to gain competitive advantage. Some of these strategies include company acquisitions, collaboration, and product innovation among others. Google and Microsoft’ s Innovation Strategies for Wireless Products Google Company has diversified its products to include mobile wireless devices with the objective of getting more revenue and gaining huge market share in the mobile products industry. The mobile phone products include Nexus One and Droid that contains the Android operating system.
For a customer to make a decision of buying mobile devices from Google, a lot of information needs to be availed to the customer (Burt, 2002 pp. 225). The customer must be aware of the unique features that are found in the Google mobile products as compared to what competitors in the market have to offer. A new product known as Android was developed and launched in October 2008.
Android is a smartphone. It is quite a popular product compared to some existing products such as Motorola Droid and the Nexus One. Android is a new product compared to the existing product in the market and features advanced technology. The innovation in technology accords a customer an opportunity to learn new user-friendly applications. Google has used the strategy of acquisition and collaboration as an attempt to gain a competitive advantage in the market (Barney, 1997 pp. 96).
Afuah, A. (2000). How much do your competitors’ capabilities matter in the face of technological change? Strategic Management Journal, Special Issue, 21, 387-404.
Barney, J. (1997). Gaining and Sustaining Competitive Advantage. Reading: Addison-Wesley.
Burt, S. (2002). Structural Holes: the social structure of competition. Cambridge: Harvard University Press.
Chesbrough, R. (2003). Open innovation. Cambridge: Harvard Business School Press.
Christen M. (2006) .Innovation and the General Manager. Boston: Irwin McGraw-Hill.
Dittrich, K. (2004). Innovation Networks: exploration and exploitation in the ICT industry. New York: Routledge.
Duysters, G., & Hagedoom, J. (2001). “Core competence and company performance in the World Wide Computer Industry.” The Journal of High Technology Management Research. 11(1): 75-91.
Duysters, M., & De Man, P. (2003). Transitory alliances: an instrument for surviving turbulent industries? R&D Management. 33(1), 49-58.
Eisenhardt, M., & Tabrizi, N. (1995). Accelerating adaptive processes: product innovation in the global computer industry. Administrative Science Quarterly. 40(2), 84- 110.
Girard, B. (2009). The Google way: how one company is revolutionizing management as we know it. New York: No Starch Press.
Granovetter, M. (2006).The strength of weak ties. American Journal of Sociology. 78(6), 1360- 1380.
Hagedoorn, J. (2003).Leading Companies and Networks of strategic Alliances in information technologies. Research Policy, 21(2), 163-190.
Hilderbrand, C. (2007).Windows Media- the role of Microsoft Corporation in the current multimedia industry. Melbourne: GRIN Verlag.
Khanna, T., & Gulati, R. (2005). The Dynamics of Learning Alliances: Competition Cooperation, and Relative Scope. Strategic Management Journal, 19(3), 193-210.
Markides, C.(2002).Related diversification, core competences and corporate performance. Strategic Management Journal, special issue, 21(3), 369-386.
Sadowski, M.(2003). Collaborative Strategies in the event of Technological discontinuities: The Case of Nokia in the Mobile Telecommunications industry. Small Business Economics, 21(5): 173-186.
Shavinina, L. (2003).The international handbook on innovation. Cambridge: Elsevier.
Stross, R. (2008). Planet Google: one company’s audacious plan to organize everything we know. Boston: Simon and Schuster.
Tonkin, S., & Cutroni, J. (2010). Performance marketing with Google Analytics: Strategies and techniques. New York: John Wiley and Sons.
Wernertfelt, B. (2004).A resource-based View of the firm. Strategic Management Journal, 5 (8): 171-180.