Why would strategists need a multi-perspective approach to strategy? Introduction A lot of organizations and management studies still depend on only one particular paradigm for their management. Supporters of a mono-perspective approach argue that the hypothesis of research paradigms can never be commensurable and that it is impractical to adopt conflicting point of views from different approaches into one approach of management (Jackson and Carter, 1991, 1993). This point of view has been proved wrong, by researchers who support the multi-perspective approach. This is due to the fact that it promotes a broad understanding of the complicated organizational phenomenas (Gioia and Pitre, 1990; Scherer, 1998; Schultz and Hatch, 1996).
The utilization of more than one paradigm as heuristic assists in extending the importance and creativeness of the approach of the organization (Lewis and Grimes, 1999). The above mentioned point of view is evaluated in the present paper in the analysis section; this analytical paper will serve as an essential contributor to the debate regarding the multi-perspective approach. Due to this the paper shall analyze why strategists need a multi-perspective approach to strategy? The paper will start off with a general overview of how strategic management ahs changed over the years and thus it has it make use of a multi-perspective approach to strategy.
The assignment consist in studying the need for new approach to the management of people in order to reflect the way in which organisations are evolving at the start of the 21st century. Analysis The use of multiple perspectives (Holland, 1999; Lewis and Kelemen, 2002) has become the need of the management of every organization. Its original idea originated from the paradigm ‘wars’ as some theorists thought that this theory was not commensurable, theorist realized that this kind of theory could provide the organization with a comprehensive understanding of how to manage it’s people (Gioia and Pitre, 1990).
Likewise, Morgan (1983, p. 16) made a lot of organizations realize the importance of a multi perspective approach of management by evaluating different approaches within a single approach used within a particular system. Organizations must keep in mind Morgan’s (1986) research of metaphors as it analyzed the supported the use of multiple paradigms.
this kind of paradigm according to the model will have a positive effect on organizations knowledge production; ever since then it has expanded and now it even consists of to various vocabularies, approaches, stories, analysis, contradictions and different managerial aspects. (Willmott 1999). According to Alvesson (1996); Organization should use multi perspective approach as Rorty’(1989) pointed out the disadvantage of following a single perspective of management, while considering Rorty they should realize that by using more then one practice due to the fact that they w ill be using a combination of perspectives they will also be overcoming a lot of limitations which they may face while using a single perspective, this may give the management a new kind of insight.
It is the combination of these perspectives that may help their management. Organizations must use the multi perspective paradigm so that it can develop a strategically innovative management. Nonaka (1994), supports this point of view, as he states that organizations that desire to develop in strategically innovative organizations have forget the traditional model of management to solve their issues and adopt a to a model that, handles both the cause and solution to their problem and an organization can only do this by using an multi perspective approach to management (Martin, 1992).