The paper "Balanced Scorecard for Motorola Mobility " is a perfect example of a business case study. The prime 'objective' of this part is to generate a balanced scorecard for Motorola Mobility as the focus business unit for the following cases. The aims are to choose the company’ s perspectives viz. , customer, financial, internal processes, and learning and growth in order to generate a balanced scorecard based on any of the mentioned perspectives (Chavan, 2009). Balanced Scorecard A balanced scorecard refers to a strategic management and planning system that is applied widely in business as well as industry, government, and nonprofit making organizations across the world to align business activities to the strategy and vision of the organization; improve external and internal communications, and oversee organization performance against defined strategic goals.
A balanced scorecard describes what performance is and measures whether the management is on the right path to attain the desired results (Brown & Blackmon, 2005). The vision and mission statements of the organization are translated into a comprehensive set of objectives as well as measures of performance that can be appraised and on the other hand, quantified.
The balanced scorecard holds that the organization should be viewed from four perspectives, and collects data, develop metrics and analyze data relative to the defined perspectives. Learning and growth perspective Objectives Increase employee competence level Equip employees with new skills Sub-goals Introduce mentorship, training and learning programs targeting to increase employee competence Ensure employees are sent for further training after every three months and operation systems upgraded to ensure adaptability and use of new skills Introduce yearly vocational and work leave to encourage the employee to pursue education and other skills Measurement Through annual performance appraisal The target To ensure 8 out of 10 workers are equipped with high skills to result in high-quality service.
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