The paper “ Strategic Management for Nestle Company” is a good example of the case study on management. Nestle is a food and beverage company that has been in existence in Australia for more than a hundred years. Her origin was Switzerland but recently the company has made Sydney she headquarter for some of its IT support centers. Moreover, as a way of capturing the attention of its customers the company has also chosen Australia as its operations headquarter. (Heslin & Ochoa, 2008) Nestle is the largest food company in the world which began just as an infant cereal meal producer in India.
Today the company has gained fame in the entire world with its quality food and beverage products. In Australia, the company has about fifteen factories and around 8 distribution centers. About 5,700 workers in more than fifty offices have been employed by the company in the region. Globally the company has about four hundred and eighty-one factories offering employment to around 265,000 workers. By 2007 the company had made revenue totaling to about A$2.8 billion in Australia alone. The main products that the company sells in Australia and its environs include; ice creams, Kit Kat chocolate bars, Allen’ s confectionaries, Purina pet foods, Ski yogurts, Milo, Maggi seasoning and sauces, Nescafe coffee, Lean Cuisine frozen foods among others. Industry AnalysisProductNestle company produces a wide range of products that suits its consumers.
This advantage makes it possible for the company to reach many and varied customer bases. Moreover, the company has embarked on continuous product development a strategy that has enabled the company even to market some of its products overseas. An example of a product that was developed by the company and caught the international market attention was Milo.
Milo which is a powdered chocolate drink product was developed in early 1934 in Australia. Today the product is sold in more than 30 countries. In addition, Milo has been able to generate about A$500 million in earnings annually to the company (Nestle, 2006). The wide range of products from the company has also been a good marketing strategy for the company since through those products the company is able to acquire a different market segment.
Bahrami, B. (2009). A look at outsourcing offshore. Competitiveness Review: An International Business Journal, 19(3), 212-223.
Frankenberger, K., Weiblen, T., & Gassmann, O. (2014). The antecedents of open business models: an exploratory study of incumbent firms. R&D Management, 44(2), 173-188.
Grant, R., Butler, B., Orr, S., & Murray, P. A. (2014). Contemporary strategic management: An Australasian perspective. John Wiley & Sons Australia, Ltd..
Grünig, R., & Gaggl, R. (2005). Process-based strategic planning. Springer Science & Business Media.
Heslin, P. A., & Ochoa, J. D. (2008). Understanding and developing strategic corporate social responsibility. Organizational Dynamics, 37(2), 125-144.
Indulska, M., Chong, S., Bandara, W., Sadiq, S., & Rosemann, M. (2006). Major issues in business process management: an Australian perspective. ACIS 2006 Proceedings, 66.
Jones, S. C., & Reid, A. (2010). Marketing to children and teens on Australian food company web sites. Young Consumers, 11(1), 57-66.
Kapferer, J. N. (2012). The new strategic brand management: Advanced insights and strategic thinking. Kogan page publishers.
Khamis, S. (2009). " It Only Takes a Jiffy to Make": Nestlé, Australia and the Convenience of Instant Coffee. Food, Culture and Society: An International Journal of MultidisciplinaryResearch, 12(2), 217-233.
Matzler, K., Bailom, F., Friedrich von den Eichen, S., & Kohler, T. (2013). Business model innovation: coffee triumphs for Nespresso. Journal of Business Strategy, 34(2), 30-37.
Nestle, M. (2006). Food marketing and childhood obesity—a matter of policy. New England Journal of Medicine, 354(24), 2527-2529.
O’Riordan, L., & Fairbrass, J. (2008). Corporate social responsibility (CSR): Models and theories in stakeholder dialogue. Journal of Business Ethics, 83(4), 745-758.
Porter, M. E., & Kramer, M. R. (2011). Creating shared value. Harvard business review, 89(1/2), 62-77.
Rugman, A. M. (2005). The regional multinationals: MNEs and'global'strategic management. Cambridge University Press.
Singh, P. J., Smith, A., & Sohal*, A. S. (2005). Strategic supply chain management issues in the automotive industry: an Australian perspective. International Journal of Production Research, 43(16), 3375-3399.
Smith, J. (2007). The contribution of infant food marketing to the obesogenic environment in Australia. Breastfeeding Review, 15(1), 23.
Svensson, G., & Wood, G. (2008). A model of business ethics. Journal of Business Ethics, 77(3), 303-322.
Welch, D. E., & Welch, L. S. (1996). The internationalization process and networks: a strategic management perspective. Journal of international marketing, 11-28.