The paper “ Cô te d'Ivoire, Indonesian and the Dominican Republic Cocoa Production and PESTEL” is a spectacular example of a case study on marketing. Cocoa production in Cô te d'Ivoire is among the major economic activities that contribute about 30 percent of the world’ s cocoa production. The total crop produces constitutes about 1,448,992 tones. Cocoa produced in Cô te d'Ivoire is exported to high-end retail and wholesale companies such as Nestle and Cadbury. Smallholder farmers employ unique farming concepts and efforts that ensure all the cocoa seeds are harvested when just enough number is sufficient for production and export (WorldAtlas 2017).
The farming produce constitutes approximately two-thirds of the country’ s economic benefits that are redirected to improving the diverse concepts of the nation such as transport. Prices for cocoa production have been fluctuating over the years recording a difference in the financial and investment sectors. Based on the PESTEL analysis, legal factors including health, safety, employment regulations, and equal employment opportunities have been violated considering the increased number of children employed under hard labor rules. In addition to harsh labor conditions, child laborers on the Ivory Coast often do not receive any education, therefore, derailing the social factors. Indonesia has become a competitive nation to Cô te d'Ivoire with the close adaptation of the production and manufacturing elements.
It is the third-largest producer of cocoa products, therefore, generating about 849,875 tons in a year (WorldAtlas 2017). The Sulawesi island contributes approximately 75 percent of the nation’ s cocoa that is exported in terms of raw beans. To improve the amount that is exported, the government is working to stimulate national value-added processing industries to process cocoa beans.
However, based on the PESTEL analysis, it is likely that the production levels of the country have interfered with the pod borer insect. It forms a significant environmental issue that often damages the cocoa trees. Diverse environmental aspects that are evident include the possibility of seasonal floods. The Dominican Republic has been identified among the companies that produce chocolate products ethically. Forests in the republic cover the cocoa plants ensuring that organic cultivation may take place. To manage its overall production, the republic ensures that environmental sustainability is ascertained that will accelerate continuity (WorldAtlas 2017).
After cultivation, the farmers dry the beans and expose them to fermentation. However, this process has been associated with increased challenges considering that the tome stages oxidize and ferment at different rates. During the roasting process, the cocoa beans often produce different tastes for the chocolate. Similarly, it has focused on the Fairtrade-certified cocoa production that includes products vetted by global trade companies to ensure favorable farming practices. This affirms the conformance to PESTEL requirements environmentally and legally. Peru and Mexico Cocoa Production and PESTELPeru and Mexico are among the major producing nations of cocoa.
The growth of the product in the nations has developed significantly to reflect positive levels of the income that is acquired from the production and sale of cocoa. In Peru, the prevalence of white cocoa has become a force to reckon with, as the nation has been able to sustain international sales in recent years. The White criollo cacao beans are grown mainly in the north of Peru in the region near Piura. Arguably, economists and agriculturalists have identified that Peru is one of the largest producers of Cocaine with approximately 60, 000 hectares being used for production (WorldAtlas 2017).
It produces about 340 tones of the product. Mexico, on the other hand, focuses highly on investing in diverse brands of the product by funding approximately 37,000 producers. Theobroma cocoa trees that grow in the Amazon river basin are the major cocoa products in Mexico.