• essayintl.com >
  • Report >
  • Apple Inc - External Environmental Analysis, Sources and Factors of Sustainable Competitive Advantage

Essays on Apple Inc - External Environmental Analysis, Sources and Factors of Sustainable Competitive Advantage Report

Download full paperFile format: .doc, available for editing

The paper “ Apple Inc - External Environmental Analysis, Sources and Factors of Sustainable Competitive Advantage” is a meaningful variant of the report on marketing. Apple Inc is an American based multinational company that deals in the design and sales of personal computers, smartphones, music devices and services, computer software, and a range of handheld gadgets (Agrawal, 2016). Apple Inc is popular for its hardware products branded as Macintosh, the iPhone technology. The company was formed in 1976 by Steve Jobs and has developed to become one of the most successful fortune 500 hundred companies that specializes in the design and sales of consumer electronics (Apple, 2016).

The company deals in a wide range of products and service lines but treats each of these lines in a unique way. The company treats each product as a standalone business unit (Agrawal, 2016). The products and services that are best identified with Apple Inc includeHardwareMac computers such as iMac, Mac, MacBook, MacPro, MacBook Pro, MacBook AiriPod portable digital media players such as iPod Nano, iPod Touch and iPod ShuffleiPhone smartphones which have evolved through different generations from the first generation iPhone to iPhone 7.Ipad tablets have also evolved from first-generation iPads such as iPad 2 to iPad ProOther hardware products include Apple Watch Smartwatch, Apple TV and computer accessoriesSoftwareOperating systems such as iOS and OSX; iTunes; iCloud; Safari; iWork and iLifeServicesApp Store; iCloud; Apple SIMiTunes Music StoreFigure 1.0 Apple Inc business unitsSources of sustainable competitive advantageWhen a company has the ability to sustain, profits that are above its average expected income, that a company can be perceived to be gaining a competitive advantage over its competitors.

Competitive advantage encompasses the ability of a firm to identify and develop techniques that differentiate it from its ways of operations. These are differences that competitors may find it relatively difficult to emulate (Agrawal, 2016).


Agrawal, N. (2016), Apple Inc, University of Oregon Investment Group

Anderson, S & Dekker, H. C (2009), Strategic Cost management in Supply Chains: Executive

Cost Management, Accounting Horizons, 23 (3), pp. 289-306

Apple, Inc. (2016). Form 10-K for the Fiscal Year Ended September 26, 2015. Available at:


Bernroider, E. (2016). Factors in SWOT Analysis Applied to Micro, Small-to-Medium, and

Large Software Enterprises:: an Austrian Study. European management journal, 20(5), 562-573.

Berglof, E. (2013). A European Perspective on the Global Financial Crisis: Corporate

Governance, International Review, 19 (5), pp. 497-501

Chandy, R.K. and Tellis, G. J (2013), Organizing for radical product innovation: the overlooked

role of willingness to canabalize, Journal of Marketing Research, 35(11): 474–487.

Eisenmann, T., Parker, G., and Van Alstyne, M. (2016). Strategies for two-sided markets.

Harvard Business Review, 92-101.

Fama, E.F. and French, K. R. (2014). The Capital Asset Pricing Model: theory and evidence, The

Journal of Economic Perspectives, 18(3): 25–46.

Heracleous, L. (2013). Quantum Strategy at Apple Inc. Organizational Dynamics, 42(2), 92-99.

Jensen, M. C. (1988). Takeovers: their causes and consequences, The Journal of Economic

Perspectives, 2(1): 21–48.

Johnston, R. (2013). Cases in Operations Management, Pearson Education

Kouvelis, P., & Milner, J. M. (2002). Supply chain capacity and outsourcing decisions: the

dynamic interplay of demand and supply uncertainty. IIE Transactions, 34, 717, Taylor & Francis Ltd. http://dx.doi.org/10.1080/07408170208928907

Lin, S. P., Huang, J. L., Chang, J., & Kao, F.C. (2015). How to start continuously improving

innovation in organizational knowledge: A case study on Apple, Inc. In Technology Management for Emerging Technologies (PICMET), 2012 Proceedings of PICMET’12: (pp. 2290-2309). IEEE.

Lopez, M. (2014). Apple and IBM Just Showed Everyone The Future Of Enterprise Mobile

Apps. Available at: http://www.forbes.com/sites/maribellopez/2014/12/10/apple-and-ibm-showcase-a-bold-new-enterprise-mobile-app-frontier/

Rungtusanatham, M., & Forza, C. (2014). Coordinating product design, process design, and

supply chain design decisions Part A: Topic motivation, performance implications, and article review process. Journal of Operations Management, In Press.

Sheth, N & Kellstadt, C. (2011). Future of relationship marketing, Journal of Services

Marketing, 167 (7), 590-592

Valentin, E. K. (2011). SWOT analysis from a resource-based view. Journal of Marketing theory

and Practice, 54-69.

Ward, P. T., & Duray, R. (2010). Manufacturing strategy in context: environment, competitive

strategy and manufacturing strategy. Journal of Operations Management, 18, 123-138.

Williamson E. A., Harrison, DK & Jordan,M. (2010). Information Systems Development within

Supply Chain Management. International Journal of Information management. 24 (5), pp. 375-385

Wong, C & Lai, K. 2011. The value of Information Integration to Supply Chain management:

The Role of External and Internal Contingencies. Journal of Management Information Systems, 28 (3), 161-200

Download full paperFile format: .doc, available for editing
Contact Us