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The paper “ Apple Inc - External Environmental Analysis, Sources and Factors of Sustainable Competitive Advantage” is a meaningful variant of the report on marketing. Apple Inc is an American based multinational company that deals in the design and sales of personal computers, smartphones, music devices and services, computer software, and a range of handheld gadgets (Agrawal, 2016). Apple Inc is popular for its hardware products branded as Macintosh, the iPhone technology. The company was formed in 1976 by Steve Jobs and has developed to become one of the most successful fortune 500 hundred companies that specializes in the design and sales of consumer electronics (Apple, 2016).

The company deals in a wide range of products and service lines but treats each of these lines in a unique way. The company treats each product as a standalone business unit (Agrawal, 2016). The products and services that are best identified with Apple Inc includeHardwareMac computers such as iMac, Mac, MacBook, MacPro, MacBook Pro, MacBook AiriPod portable digital media players such as iPod Nano, iPod Touch and iPod ShuffleiPhone smartphones which have evolved through different generations from the first generation iPhone to iPhone 7.Ipad tablets have also evolved from first-generation iPads such as iPad 2 to iPad ProOther hardware products include Apple Watch Smartwatch, Apple TV and computer accessoriesSoftwareOperating systems such as iOS and OSX; iTunes; iCloud; Safari; iWork and iLifeServicesApp Store; iCloud; Apple SIMiTunes Music StoreFigure 1.0 Apple Inc business unitsSources of sustainable competitive advantageWhen a company has the ability to sustain, profits that are above its average expected income, that a company can be perceived to be gaining a competitive advantage over its competitors.

Competitive advantage encompasses the ability of a firm to identify and develop techniques that differentiate it from its ways of operations. These are differences that competitors may find it relatively difficult to emulate (Agrawal, 2016).

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