The paper "Strategic Management for Sterling Consulting Company " is an outstanding example of a management case study. The major and emergent initiatives that are taken up by top managers in an organisation involve strategic management. Experience has also enabled clients to develop successful distance and on-line learning programmes. These enable managers to utilise their resources effectively and also be capable of enhancing its performance both in the internal environment and external environment. Ohmae (2002) describes that the organisation specifies its mission, vision and objectives and also develops various policies which enable the firm to attain a competitive position in the market.
These actions, therefore, enable a company gains an increase in market share, therefore, beating the competition in the market. Decision making involves forces that set up a strategic decision-making process. This study analyses the strategic management case showing ways in which decisions are made and how to expand the business. This case involves Sterling consulting company located in the UK which has been working with top Turkish universities in the development of double degree programmes. The company has 1000 students in UK universities where the model focuses on regular university students.
The sterling company then proposed DL limited to offer distance learning degree programmes where students will be using a web portal to qualify for a degree award. DL limited has budgeted to enrol about 500 new students annually and its programmes are to be promoted by client universities. Developing a new learning programme involves cost and effort and therefore the move has to be treated as a business venture especially to the new entrant in the market. The development also has limited resources and it is, therefore, necessary to make strategic decisions.
Mulcaster (2009, 68-75) puts it that strategic decisions are prompted by the trends and events occurring in the market or within the organisation. These decisions are made by activists who give information on the developments in trends and environment informing decision-makers on the right path to take. The decision-makers analyse the information by doing their own market research in order to ensure that they take the right action. Various studies show that organisational decisions are made by stakeholders who make claims on important business developments.
Once they find there is a need to change the current situation, decision-makers offer the best direction to be taken. The direction may be one that leads to the quick fixing of the problem or others that encourage innovation. The type of technique used in making strategic decision depends on the importance and the complexity of the decision being made. Mulcaster (2009, pp. 68-75) shows decision making involves planning which provides guidelines and the goals for the decision being implemented. There are four major benefits of planning for a decision. One is that planning facilitates the establishment of independent goals.
This involves showing the visions which shape the surrounding events, therefore, enabling managers to have a series of choices. This also enables managers to steer the organisations as staff steer their lives rather than being influence by other external forces. The second benefit of planning is that it provides a standard of measurement. This is where a plan shows something to measure against, therefore enabling an organisation to determine whether it is moving in the right direction of achieving organisational goals.
Verduin and Clark (2001, p. 20-35) explain that planning is also important as it changes values into actions. Once managers have a plan, they can consult it once faced with decisions in order to know the proper decision to solve the problem at hand. Planning allows limited resources to be in an organised manner such as by forming budgets, planning time, effort and manpower. The above-limited resources in an organisation can be made well once there are planned. In an organisation, there are three main decisions.
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