The paper "Key Application Components of Mitsubishis Customer Relationship Management System" is a perfect example of a management assignment. The key application components which have been applied as Mitsubishi Motors’ , customer relationship management (CRM) system include a focus on sales of the company, promotion of marketing for the expansion of sales, fulfillment of the needs of the customer’ s, provision of customer service in a professional manner, customer support as part of the strategy, focus on contact and account management, retention of the trained staff, and implementation loyalty programs for the staff and all other stakeholders.
The company is a multinational manufacturing unit in the automobile sector with the production of the first Mitsubishi automobile in 1917. The company is responsible for the manufacturing, finance, distribution, and marketing of the brand products through a network of dealers in the countries like United States of America, Canada, Mexico, and the Caribbean. CRM is a cross-functional enterprise system that has the capacity to integrate into sales of the company, marketing, and customer service for the implementation of the business strategy of the company for a specific time period.
CRM system includes a family of software modules that has the potential to provide the tools that enable the business to consistently for their promotion to the highest levels of service as in favor of the company. The company has applied CRM with an articulated and integrated approach to help all the stakeholders in customer-focused businesses. The company has applied CRM through a strategic decision as the executives of the company had felt that the company lagged a customer-focused approach and the previous strategies were not in a position to deliver the desired results as in the form of sales as well as revenue in favor of the company. The key application components of CRM have helped in the promotion of customer relationships through enhanced sales, better marketing tools, improved customer services, and customer support for the retention of the employees.
The sales of the company were supported and managed through the application of components of the CRM with better sales activities. These components have optimized cross-selling with an up-selling to the customers.
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