The paper “ Exxon Mobil - Relationship between Corporate Strategic and Functional Management Policies” is a spectacular example of the case study on management. Strategic management is a practice that is recognized as being intricate and sophisticated, which is necessary for the business of decision making. Management of the different, multifaceted nuances that make up the organization's internal activities is a facet of every modern executive's responsibilities. The immediate external environment of the organization is the second set of factors that present a challenge. These factors include competitors arising from any situation where the possibility of making a profit exists; the suppliers of resources that become less available by the day; government agencies that monitor the company's compliance with regulations; as well as customers who might have complicated demands which have to be anticipated. In addition to these external factors which directly affect the firm, there are those which are remote yet they impact the business climate in a general yet pervasive way.
These are social change, technological developments, economic conditions, and political priorities. As the company executives, it behooves one to expect, scrutinize, evaluate, and integrate each of these factors in the higher echelons of decision making. Nevertheless, these considerations are usually subsumed by the influences exerted by the fourth major factor and that is the various and many times contradictory goals of the business stakeholders consisting of owners, management, personnel, the surrounding community, customers as well as the country at large. In order to contend effectively with these issues, it behooves company executives to design processes for strategic management which will help to maximize the position of the firm within the competitive environment.
This positioning is enabled due to the worth of these processes to facilitate a more accurate response to changes in the environment as well as improvement in preparedness to flux taking place in internal or competitive demands.
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