The paper “ Strategic Management in Tourism and Hospitality - HIFI China’ s SWOT Analysis” is a perfect variant of the case study on management. HIFI China is a very famous Chinese travel agency in Melbourne. I was among the founders of the company. We can provide a full range of multi-functional tourism services of international a Chinese travel agency. HIFI China's main business and service including tourism, cultural exchanges, booking tickets, visa, and business advisory services. The company has professional staff and our employees can provide one to one service and help Chinese tourism solve the problem of tourism in Melbourne. In the case of our travel agency business, our primary market is actually Chinese tourists who travel to China, Tai Wan, Hong Kong, or international countries from all over the world.
Our secondary market is local Chinese. Our target customer base is the middle-class consumers who are aged between 15-60 and study or live in Melbourne, such as overseas students, Chinese-Australian, and migrant workers. Planning processThe planning process consists of a number of stages. First, the organization staff develops a product line and a sales plan, and then sends the information to each sales personnel.
Then the sales staff can introduce tourist information to visitors according to our product line. If there are some visitors who make some personalized travel requirements, the planning department staff will assist sales staff to identify customer needs. Then, the sales staff can sign a travel contract with the customer. After the completion of sales, the sales staff needs to do sales records. Finally, the financial department staff will provide a receipt for visitors and complete the service process. GoalsHIFI China is a young tourist company that hopes to make great achievements in ten years.
A few years after its establishment, HIFI China has integrated with the world's highest tourist information, in line with the international most advanced service standards. In ten years, we hope to become the largest Chinese Australia tourism company.
Anja, B. (2009). The SWOT Analysis. Munich: GRIN Verlag.
Bessant, J., & Tidd, J. (2009). Managing innovation: Iintegrating technology, Market and Organizational change (4th ed.). New York: John Wiley & sons Inc.
Hassan, M. R. (2013). Apple Inc. - An Analysis: PESTEL analysis, Porter’s 5 Forces analysis, SWOT analysis, Comprehensive analysis of financial ratios, and Comprehensive analysis of share performance of Apple Inc. New Delhi: GRIN Verlag.
N. P., & A. R. (2009). Swot Analysis - Idea, Methodology and a Practical Approach. Norderstedt, Germany: BoD – Books on Demand.
Nguyaen, T. T. (2010). Competition Law, Technology Transfer and the TRIPS Agreement: Implications for Developing Countries. Cheltenham: Edward Elgar Publishing.