Essays on Strategic Management at Hunter Valley Wine Company Case Study

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The paper 'Strategic Management at Hunter Valley Wine Company " is a good example of a management case study. The global economic stability has increased the market for the wine industry especially in Asia where the demand has increased thus creating a market for the wine products. This is because the middle class of Asians has increased thus creating demand for wine products (De & Meyer 2009). The main beneficiaries of the increased market in Asia include Australia which exports its products to the market. Other beneficiaries include China and Japan who also export the wine to the Asian market.

This report will discuss the concepts of strategic management as practiced by Hunter Valley Wine Company (HVWC) which is a company that specialized in manufacturing and distributing wine to the market. 3.0 Findings 3.1 History of strategic development at HVWC HVWC was founded in the year 1990 and it started with a space of 25 hectares and it is located in the valley of Hunter where the name was derived from. The vineyard mainly comprised of Semillon and Chardonnay as well as Shiraz. The company developed effective strategies that enabled it to improve its performance in the market by increasing its market share.

The strategic development in the company started when the market of the company started to increase (De & Meyer 2009). The company had set long terms strategies of increasing the market share through acquisitions which means that the company had a vision of increasing its market share. The neighboring vineyard was acquired and this increased the performance of the HVWC. This effectively forced the management of the company to focus on how they can utilize the resources effectively so that they can remain competitive in the future.

In addition, strategic management was developed when the company entered into a strategic relationship with other Hunter Valley grape producers and this improved the vision of the company as it set long terms strategic plans leading to its success in the wine market (De & Meyer 2009).


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