Essays on Strategic Management of Motorola in the Chinese Market Case Study

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The paper "Strategic Management of Motorola in the Chinese Market" is a wonderful example of a case study on management. The company being analyzed in this report is Motorola Inc. Motorola was founded in 1928 by Paul Galvin to commercialize innovations in communication technology solutions and related gadgets [1]. Motorola is a multinational company that produces and markets products in five key sectors. The sectors are; integrated electronic systems, personal communications, networks, global customer solutions, and semiconductorMotorola’ s mission and vision statementsMotorola’ s mission is to be a global communications leader powered by passion to invent and advance the way next for the world.

Motorola’ s vision is to have a dynamic future and a rich history driven by invention. Brief history of MotorolaMotorola made the first mass-market car radio and cell phone. Since its founding, Motorola gained considerable growth and profitability from selling technology solutions and devices to enterprises, Government agencies and final consumers. Motorola is a pioneer in mobile telephony, having successfully developed the Dyna TAC 8000X device in 1983. Motorola also invented the Six-Sigma quality improvement process. This process achieved high quality standards in Motorola’ s production processes leading to its adoption by various companies including General Electric [2]. Motorola has consistently pursued a culture of innovation and internal competitiveness to survive.

Between 1960 and 1990, Motorola pursued aggressive global expansion under the leadership of Bob Galvin, son of Paul Galvin. By 1994, Motorola had grossed $22 billion in sales of mobile phones and wireless technology solutions [3]. Brief insight into issues affecting Motorola presentlyMotorola entered the Chinese market in 1987 to produce and sell its gadgets and solutions in China. Motorola had to rely on local suppliers and labour to operate successfully in China.

This required Motorola to invest substantially in setting up factories and to transfer technical expertise to the locals. By the year 2010, Motorola had 15 research centres, 5 joint ventures and 22 branches in mainland China [4].

References

[1] D.Steinbock, Wireless Horizon: Strategy and Competition in the Worldwide Mobile Marketplace, AMACOM Div American Management Association, 2003, pg 12,13,15

[2] Motorola, ‘What we do’, http://www.Motorola.com/us/About-Motorola/Corporate-About-Motorola.html, 2015 [Accessed May 30 2015]

[3] T.Fishman, ‘What happened to Motorola’, Chicago Magazine, 2014 August 25, http://www.chicagomag.com/Chicago-Magazine/September-2014/What-Happened-to-Motorola/ [Accessed May 30 2015]

[4] W.Wen-Cheng, C.Ying-Chang, C.Kuo, & C.Ying-Chien, 'A Case Study on the Motorola China’s Localization Strategy. The Journal of International Management Studies , Vol.5 no.1, 2010, pp.54-61. [5]V.Savov, ‘Motorola returns to China with launch of Moto X, Moto X Pro, and Moto G’, The Verge, 2015 January 26, http://www.theverge.com/2015/1/26/7904311/Motorola-moto-x-china-launch [Accessed May 30 2015]

[6] O. Kharif, R. Crockett, ‘Motorola’s Market Share Mess’, Bloomberg Business, 2008 July 10, http://www.bloomberg.com/bw/stories/2008-07-10/Motorolas-market-share-messbusinessweek-business-news-stock-market-and-financial-advice [Accessed 30 May 2015]

[7] BBC, ‘Google sells Motorola Mobility unit to Lenovo for $3bn’ BBC News, 2014 January 30, http://www.bbc.com/news/business-25956284 [Accessed May 30 2015]

[8] P.Carsten, ‘Lenovo's Motorola looks to take market share from China rivals’ Reuters, 2015 January 26, http://www.reuters.com/article/2015/01/26/lenovo-motorola-china-idUSL4N0V53II20150126[Accessed May 30 2014]

[9] Zhang, J., Jacobs, J., & Witteloostuijin, 'Multinational Enterprises, Foreign Direct Investment and Trade in China: the Chain of Causalty in 1980-2003' Journal of Asia Business Studies , Vol.2 no.1, 2007, pp.48-57

[10] G.Schoenborn, Entering Emerging Markets: Motorola’s Blueprint for Going Global, Springer Science & Business Media, 2006 pg 104

[11] Y.Zhang, Y.Jiang & L.Yanmei, ‘Evolutionary dynamics of high technology industry: modeling of semiconductor sector in china’, Chinese Management Studies, Vol. 7 no.2, 2013, pp. 194-214

[12] T.Matty et al, ‘Reinventing the supplier negotiation process at Motorola’ Interfaces, Vol. 35 no.1 2005, pp. 7-23

[13] J.Yang, H.Lee, ‘Identifying key factors for successful joint venture in China’, Industrial Management and Data Systems, Vol. 102 no 2, 2002, pp. 98-109

[14] D.Zeng, Building Engines for Growth and Competitiveness in China: Experience with Special Economic Zones and Industrial Clusters, World Bank Publications, 2010

[15] C.Dahlman and J.Aubert, China and the Knowledge Economy: Seizing the 21st Century, World Bank Publications, 2001 pg 76

[16] I.Blackman, C. Holland and T.Westcot. ‘Motorola’s global financial supply chain strategy’, Supply Chain Management: An International Journal, Vol. 18 no.2, 2013, pp.132-147

[17] R.Chen, ‘Effective public affairs in china: MNC-governement bargaining power and corprate strategies for influencing foreign business policy formulation’, Jornal of Communication Management, Vol.8 no.4, 2004, pp. 395-413

[18] J.Shan & D.Jolly, ‘Patterns of technological learning and catch-up strategies in latecomer firms: Case study in China’s telecom-equipment industry’, Journal of Technology Management in china, Vol. 6 no 2, 2011, pp. 153-170

[19] China Internet Information Center, ‘Motorola Confident of Chinese Market’ http://www.china.org.cn/english/BAT/42270.htm, 2002 September 9 [Accessed May 30 2015]

[20] H.Mintzberg &D. Waters,' Of Strategies, Deliberate and Emergent', Strategic Management Journal , Vol. 6, 2012, pp. 257-272.

[21] M.hitt & D. Ireland, Strategic Management Cases: Competitiveness and Globalization,Cengage Learning,2012.

[22] Y.Sun, M.Zedtwitz & D.Simon, Global R&D in China, Routledge, 2013 pg 207

[23] R.Winkler & R.Knutson, ‘Motorola Plans Low-Cost Phone; Sales of Moto X Disappoint’, The Wallstreet Journal, 2013 November 11, http://blogs.wsj.com/digits/2013/11/11/Motorola-plans-low-cost-phone/ [Accessed May 30 2015]

[24] P. Svensson, ‘Motorola posts big loss, plans to cut 3000 jobs’, ABC news, 2008 November 3, http://abcnews.go.com/Technology/story?id=6162446 [Accessed 30 May 2015]

[25] S.Adams, 'Is Apple The World's Most Innovative Company (Still)?, 2013, September 27, http://www.forbes.com/sites/susanadams/2013/09/27/is-apple-the-worlds-most-innovative-company-still/ [Accessed May 30 2015]

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