Essays on Strategic Management of Motorola in the Chinese Market Case Study

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The paper "Strategic Management of Motorola in the Chinese Market" is a wonderful example of a case study on management. The company being analyzed in this report is Motorola Inc. Motorola was founded in 1928 by Paul Galvin to commercialize innovations in communication technology solutions and related gadgets [1]. Motorola is a multinational company that produces and markets products in five key sectors. The sectors are; integrated electronic systems, personal communications, networks, global customer solutions, and semiconductorMotorola’ s mission and vision statementsMotorola’ s mission is to be a global communications leader powered by passion to invent and advance the way next for the world.

Motorola’ s vision is to have a dynamic future and a rich history driven by invention. Brief history of MotorolaMotorola made the first mass-market car radio and cell phone. Since its founding, Motorola gained considerable growth and profitability from selling technology solutions and devices to enterprises, Government agencies and final consumers. Motorola is a pioneer in mobile telephony, having successfully developed the Dyna TAC 8000X device in 1983. Motorola also invented the Six-Sigma quality improvement process. This process achieved high quality standards in Motorola’ s production processes leading to its adoption by various companies including General Electric [2]. Motorola has consistently pursued a culture of innovation and internal competitiveness to survive.

Between 1960 and 1990, Motorola pursued aggressive global expansion under the leadership of Bob Galvin, son of Paul Galvin. By 1994, Motorola had grossed $22 billion in sales of mobile phones and wireless technology solutions [3]. Brief insight into issues affecting Motorola presentlyMotorola entered the Chinese market in 1987 to produce and sell its gadgets and solutions in China. Motorola had to rely on local suppliers and labour to operate successfully in China.

This required Motorola to invest substantially in setting up factories and to transfer technical expertise to the locals. By the year 2010, Motorola had 15 research centres, 5 joint ventures and 22 branches in mainland China [4].


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[13] J.Yang, H.Lee, ‘Identifying key factors for successful joint venture in China’, Industrial Management and Data Systems, Vol. 102 no 2, 2002, pp. 98-109

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[24] P. Svensson, ‘Motorola posts big loss, plans to cut 3000 jobs’, ABC news, 2008 November 3, [Accessed 30 May 2015]

[25] S.Adams, 'Is Apple The World's Most Innovative Company (Still)?, 2013, September 27, [Accessed May 30 2015]

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