The paper “ Dutch Organic Food Cooperatives - Performance Management Systems, External and Internal Environment” is an excellent example of the case study on management. Several scenarios have led to an increased demand for strategic management. This is because many organizations are faced with tough competition from the rivals and consequently difficulties in developing themselves. The competitive nature of the market has been motivated with the evolvement of modern technology which has made the process of strategizing the company business very easy. With this trend, therefore, it means that it’ s only those who are good players will survive the competition that is experienced the world over.
Advanced communication technology has been identified as one of the important strategies that a company can use in the global business to communicate with its customers, stakeholders, and other business partners. The word strategy has been a very complex terminology to define as different literature presents it differently. However, according to Harrison and John (2009), the strategy is referred to as “ a tool that can be developed by the business in order to create specific skills and capabilities that can be used to achieve a competitive advantage in the market. ” At the market place, strategies are used to make profits in the long-term.
In order to develop good strategies for the business, there is a need to understand the market environment in which the company operates as one way of generating good strategies over the rivals. According to (Johnson, et al 2005), the term strategy can be interpreted in five different ways which include: plan, ploy, perspective, pattern, and position. In summary, the term strategy may define as an “ as the step or direction taken by the organization in order to achieve both its short-term and long-term goals by employing the available company resources to meet the ever-changing demands in the market by fulfilling the customer and stakeholder demands” (Chavan, 2009).
In general, terms, for a company to succeed in a competitive environment, there is a need to continuously engage in strategic planning.
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