Essays on Strategic Management of Jetstar Airline Case Study

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The paper 'Strategic Management of Jetstar Airline" is a good example of a management case study. This is a function whose aim is to help companies meet their needs and address their employees’ needs simultaneously (Pearce and Robinson, 2005). The human resource management function comprises of a company’ s features with a remarkable effect on the staff such as pay, hiring, firing, administration, training and benefits. In addition, the function also entails the provision of work incentives, information on vacation and sick days as well as information on the safety process. Past research denotes that strategic human management entails the macro elements of a company that are linked to the structure, culture, quality, values and commitment as well as matching resources to address the prospectus needs and other long-term personal issues.

Evidently, strategic human resource management acts as a guideline for organizations (Pearce and Robinson, 2005). This is because it gives the way forward on how the company should lay down the basis for strategic advantage by constructing an organizational structure that is effective, an appealing design, culture, staff value proposition, appropriate communication strategy, systems thinking as well as organizing the business to undergo change, for instance, mergers, acquisitions and downturns (Pearce and Robinson, 2005). In other words, strategic human resource management is typically the act of managing individuals.

The function requires that the management team thinks ahead and plans in advance on the most appropriate ways on how the company can address the needs of their staff while meeting the goals of the company (Pearce and Robinson, 2005). This greatly impacts the activities being carried out in the business for instance enhancing the hiring procedures, training programs for the staff as well as appraising the programs within the discipline.

Experts have indicated that employing strategic human resource management in a business is the only appropriate way to create a good working atmosphere that will ensure productivity (Pearce and Robinson, 2005).


Barney, J. B., and Hesterly, W. S. (2010). VRIO Framework. In Strategic Management and Competitive Advantage (pp. 68-86). New Jersey: Pearson

Miller, F. P. Vandome, A. F. & John, M. 2010, Jetstar Airways. London: VDM Verlag

Pearce, J., & Robinson, R. (2005). Strategic Management, 9th Ed. New York: McGraw-Hill.

Platt, C. (2009). No more first class for Qantas long-haul flights, The Age. Accessed on March 15, 2012,

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