Essays on Singapore Airlines Group Stakeholder & Competitive Advantage Analysis Case Study

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The paper 'Singapore Airlines Group Stakeholder & Competitive Advantage Analysis" is a good example of a management case study. Singapore Airlines Group is fairly placed as a premium airline carrier that enjoys a great deal of firsthand innovation as well as the distinctive degree of services; features, which ensured that it has made effective strategic choices of optimizing on profits over the overall size of operations (Heracleous & Wirtz, 2009). At the company’ s corporate level, SIA Group has successfully implemented a diversification strategy. As a result of conforming to this strategy, it can be noted that SIA Group boasts of at least 36 direct subsidiaries as well as other associated companies.

According to Singapore Airlines (2008), some of the company’ s notable subsidiaries include; Singapore Airport Terminal Services, Singapore Engineering Company and Singapore Airlines Cargo. It is important to mention that the Group’ s airline subsidiaries that fairly include more than 100% ownership of some of the well-known regional carrier Silk Air, Tiger Airways and Virgin Atlantic are tasked with the responsibility of ensuring an effective and reliable key customer segment within the overall sector as a whole(Singapore Airlines, 2008). Notably, as a significant part of its international strategy, Binggeli and Pompeo (2002) note that the SIA Group recently opted to join the Star Alliance framework, which is in fact one of the three existing top airline alliances across the globe.

Subsequently, numerous segments of SIA Group are vigorously engaged in investment processes across such areas as China and India through a series of strategic alliances with local companies. Following this line of events, it can be established that the SIA Group has successfully formulated and implemented dual-level strategies (Doebele, 2005).

In essence, it has managed to provide top-notch services to its demanding customers thereby accomplishing product differentiation at costs that are reasonable for a company of its calibre.


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