Essays on Strategic Management---Strategic Analysis And Future Directions Assignment

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Making best use of resources available…………………………………………………11Resource analysis………………………………………………………………………. 11Internal capabilities……………………………………………………………………. .12Outbound logistics……………………………………………………………………. ..12SWOT analysis…………………………………………………………………………. 13Strategies implied by Apple……………………………………………………………14Goals of Apple…………………………………………………………………………14STRATEGIC ALTERNATIVESRECOMMENDATIONS AND IMPLEMENTATIONS……………………………………18Conclusions…………………………………………………………………………………. .19REFERENCES………………………………………………………………………………20APPENDICES………………………………………………………………………………. 22IntroductionThe following report is a detailed analysis of Apple in the computer manufacturing industry. The report will be conducting a detailed analysis of the macro environment, industry and core competencies analysis so as an analysis of the strategic capabilities can be carried out. On the basis of this analysis the future directions for Apple shall be devised. For this analysis the industry is known as the computer industry. Vision of AppleWilliams (2007) argues that Vision that encompasses the performance of Apple is that the customers should be made available with the best possible, most innovative product and the product should be available on the cheapest price that is possible.

MACRO ENVIRONMENT ANALYSISPest analysisEconomic issuesScott (2008) says that the global recession has effected almost every organization. Therefore in the case of Apple also, the consumer spending has been lesser because of the slow economics however there are some improvements in the current economy which leads to the consumer spending is improving. There have been deficits in budgets in many states in US in the educational departments which indirectly affect Apple.

Owing to international trade currency rate fluctuations also lower the sales value of the product. Socio culture forcesThe use of computers and internet is growing day by day which makes it beneficial for the computer industries. This also adds up to the fact that the customers are growing literate day by day. Political and legal issuesCountries legislations have an effect on the company’s growth. Regional trade, NAFTA and European Union has helped Apple in opening their markets in countries as Asia, Latin America and Europe.

Terrorism has also had an effect on Apple’s overall sales. Recently Beatles launched a lawsuit against Apple which has harmed the company’s reputation. In the case of environmental issues Apple has to comply by the recycling and safe disposals. Technological issuesO'Grady (2008) says that with the advancement in technology, the customers demand more complex gadgets with more style and advancements. Opportunities are making ways for the company when the internet availability is growing day by day and this makes the demands for the technology rise from the schools and the professionals.

INDUSTRIAL ENVIRONMENT ANALYSISPorters five-force analysisThreat of new entrantsScott (2008) says that in computer market any new product that is innovative, economic and efficient is a threat to the industry. However it has been seen that the challenge that new entrant faces in this regard is the established standards being followed by the established brand names. Threat has been estimated to be medium to high. Threat of substitute productsHigh range of threat is being faced by Apple in this case.

Newer faces of information appliances as the HDTV, LCD TVs, internet phones are gaining popularity among the customers and this can be a threat to the industry.

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