The paper “ Coca-Cola Company - Realisation of Strategic Leadership” is a fascinating variant of the case study on management. The Coca-Cola Company is an international beverage corporation based in America. The Company manufacture, retail and markets nonalcoholic beverage syrups and concentrates, and its headquarters are located in Atlanta, (Georgia). The company is greatly recognized for its top merchandise Coca-Cola, developed by dispensing chemist John Stith Pemberton in, Georgia in 1886. The Coca-Cola brand and formula was accepted by Asa Griggs Candler in 1889, and the amalgamated the Company in 1892. The company runs a licensed supply structure courting from 1889 where the Company only manufactures syrup concentrate that is then traded to numerous bottlers all over the world who have an elite territory.
Broadcaster bottler of The Coca-Cola Company (Coca-Cola Refreshments) is in North America (Waldemer 2008). The company has an extensive past of acquirements. Coca-Cola assimilated Minute Maid in the year 1960, Thums Up cola brand of India in 1993, and Barq's in 1995. it also acquired a fruit juices brand (the Odwalla), bars, and smoothies in 2001. Fuze Beverage was also acquired in 2007 for a probable $250 million.
Columbia Pictures was purchased in 1982 by Coca-Cola for $692 million which later sold in 1989to Sony for $3 billion (Iarca, Ruşeţ, Sima& Gheorghe 2011). Generally, Coca-Cola and its branches solitarily create syrup concentrate, which is sold to numerous bottlers all over the world who have a Coca-Cola permit. Coca-Cola bottlers create the completed product in bottles and cans commencing the concentrate in mixture with sifted sweeteners and water. The bottlers then retail merchandise and distribute the successive Coca-Cola item for consumption to vending machines, retail stores, and restaurants.
The exception to this broad association concerning bottlers and the Company is source syrups in America, where the corporation evades bottlers and is accountable for the sale and production of fountain syrups straight to certified fountain dealers and retailers. Coca-Cola presently possesses Coca-Cola Refreshments which comprises of bottlers previously possessed by Coca-Cola Enterprises (Waldemer 2008).
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