The paper "Strategic Marketing of The Tree Plantation Company" is a great example of a case study on marketing. The Tree Plantation Company provides wood products for the international and regional markets. The plantation industry is one of the fastest-growing industries in the globe. This is because of the high revenue the industry provides to the economic development. The Tree Plantation Company thus maximizes its advantage in the market by implementing a number of marketing strategies. This company seeks to become a global sole provider of timber and wood products. Because of the inadequate exploitation of this market, the Tree Plantation Company stands a major opportunity in dominating the industry.
To achieve this, the company will have to invest in various market strategies. On the financial standing, the company has seemingly made massive profits over the years with a profit margin of approximately $200,500 on sales in the previous year. The table below provides a summary of the company’ s performance over the preceding years. Table 1 the Tree Plantation Company Performance over Past Five Years Year 1 2 3 4 Last Year Sales $183,700 $422,510 $669,670 $1,023,710 $1,421,170 Gross Profit $62,625 $167 $100,701 $133,602 $201,916 1.01 Introduction A plantation is a large artificial enterprise in which crops are grown for sale.
In most cases, these crops are sold in other markets and are not often utilized for the local market consumption. Some crops grown in plantations include trees, coffee, tobacco, and sugarcane among others. A common characteristic of the plantation industry is the aspect of monoculture. This is where one specific crop is planted in an extensive plot of land without the inclusion of the natural plants. This industry appears to be taking a major benefit from economies of scale because of its massive land usage.
However, following the 2008 international financial crisis, a number of plantation industries have been reported to have suffered major losses in their production. Whereas some of the industries appear to have improved from these loses, some are still struggling to regain their original standing in the market. The Indonesian rubber and palm oil industries are good examples of some of the industries that recuperated from the global crisis. This is because of the increase in demand for the products and the considerable fall in prices (Kuswantoro 2010, par.
1). The focus here is majorly on the marketing strategies that can be implemented in the plantation industry. This is to enable the market to succeed as well as to strengthen its competitive position in the market. Marketing strategy enables a company to focus its resources on the available opportunities, which in turn enable it to increase its sales and improve its competitive benefit. Marketing strategy seemingly incorporates short and long-term actions in marketing. Most marketing strategies are developed from analysis and evaluations, which mainly focus on the present state of the company.