Essays on New SportUNE Program Case Study

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The paper "New SportUNE Program" is a good example of a marketing case study.   SportUNE is an entity that is controlled by the University of New England. The institution is a non-profit organization that was established according to the University of New England Act in 1993 and the Public Finance and Audit Act of 1983. SportUNE is considered one of the most important parts of the university because sporting and recreation are highly regarded in the institution. Due to this, SportUNE is one of the centers of cultural and social life in the university.

Apart from offering a social and cultural improvement to the area, SportUNE also increases the wellbeing of the area while contributing greatly to the overall wellbeing of the community and the university students in the region. The institution offers exercise and sports programs from its wide range of fitness, sporting and health facilities. SportUNE has been able to develop some of the finest sporting facilities in the country. Furthermore, the university boasts one of the highest sports and recreation participation rates in the world. Inclusion of the community in the area has led to the general improvement of the area’ s health and fitness. As an institution, SportUNE strives to enhance the profile and the reputation of the university by marketing and maintenance of its first-class exercise and sporting facilities.

It also provides life skills for the students in the university by encouraging participation in coaching, sports administration and other credit courses in the institution. Collaboration between the community and the university has also been improved by the institution. In addition to this, SportUNE produces some of the best athletes who excel in representing the region and the country in sporting activities.

The institution also provides an employment opportunity for people in the region. SportUNE boasts a wide range of facilities such as 15 hectares of outdoor playing fields. These fields include four rugby fields, five soccer fields, cricket fields, two netball fields as well as hockey fields. It also has several barbeque and picnic areas that are open to the public. There are also indoor facilities for playing badminton, squash, table tennis, netball and basketball. SportUNE also boasts one of the best indoor pools and gyms in the country.

The café and group fitness rooms ensure that the institution is an all-round institution. Apart from the sports facilities, SportUNE also offers some of the best programs in the country. The institution offers a state of the art gym where members can gain access to a wide range of exercise and fitness equipment. The institution also has group fitness classes where group members’ progress together as they motivate each other and push each other to excel. Personal training is also offered for those who prefer to exercise and progress on their own with the help of a personal trainer.

SportUNE offers a corporate fitness and wellbeing program where organizations can provide employees with exercise training and wellbeing in order to improve productivity and teamwork among the employees. This is a very good way of improving the organizational culture in any business. Finally, the first aid in a box program allows people to acquire first aid qualification at a reasonable price. It also maintains the quality of industry and legislative requirements. This program is online, and the participants can proceed at their pace.

References

Arslan, D. F. (2011). The effects of an eight-week step aerobic dance exercise programme on the body composition parameters. International Sport Medicine Journal, 160-168.

Baines, P., Fill, C., & Page, K. (2010). Marketing. Oxford: Oxford University Press.

Elliott, G., Rundle-Thiele, S., & Waller, D. (2010). Marketing. New York: John Wiley & Sons.

Grewal, D., & Levy, M. (2010). Marketing. Boston: McGraw-Hill.

Kotler, P. (2010). Marketing. Sydney: Pearson Australia.

University of New England. (2014, July 5). Fitness and wellbeing. Retrieved from SportUNE: http://www.sportune.com.au/

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