Essays on Apple Incorporation Company - Strategic Marketing Management Case Study

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The paper "Apple Incorporation Company - Strategic Marketing Management" is a great example of a marketing case study.   This is an assessment document that concentrates on analyzing the various marketing strategies that are employed in developing, introducing, growing, maturing, and declining Apple Inc. ’ s products. In particular, the assessment concentrates on Apple iPhone 4 products in defining the various marketing strategies in it. It begins with a brief introduction that gives general background information on the Apple Incorporation Company. Within the introduction, it mentions the various positions that Apple Inc. The company occupies in the international market and some of its products, and more particular iPhone series Smartphone.

Some few companies that actively compete with Apple Inc. The company, such as Motorola and Samsung Electronics are also mentioned. Within the body of the assessment document, subjects such as product life cycle, new market entry strategies, Follower Market Strategies, Growth Strategies, Shakeout Stages, Mature Stages, and Declining Stages of the market are defined and discussed in relation to iPhone 4 and Samsung Electronics’ product Samsung Galaxy S 4G respectively. These two products are used to establish a competition between the two companies in order to develop a framework of comparison in regard to differential marketing strategies.

Towards the end of the body, Apple’ s entry into New Economy Markets, its possible Marketing Plans, Metrics and Audits are discussed. At the end of the body, the marketing audit is discussed in relation to its role in profitability analysis. The assessment concludes that the application of proper marketing strategies is essential in ensuring that all processes that Apple Inc. The company undertakes, from the innovation stage of its products up to the final distribution to the end consumers, become a success and help in maintaining a good customer base. Strategic Marketing Management Introduction Apple Inc. , formerly known as Apple Computer, Inc.

is an American International Company whose headquarter is located in Cupertino in California. Apple, Inc. The company takes part in developing, designing and selling of personal computers, computer electronics and computer software. The best hardware products from Apple, Inc. that are universally known are the iPod music player, the iPad tablet computer, the iPhone Smartphone, and the Mac line of computers.

The software that this company produces includes OS X, the Safari web browser, the iLife and iWork productivity and creativity suits, the iTunes media browser, and the iOS operating systems. Apple Inc. Company is the world’ s 2nd largest company of information technology in terms of revenue after Samsung Electronics and the 3rd largest mobile phone producer after Samsung and Nokia in the whole world. This particular assessment concentrates on Apple, Inc. ’ s iPhone 4 product. iPhone 4 Tech Specs indicate that it comes in two main colors, white and black, has a 512MB of DRAM, has a height of 115.2 mm, 58.6 mm in width, 9.3mm in-depth, and 137 grams in weight.

The product has an A4 chip, has a Bluetooth 4.0 wireless technology, 802.11 b/g/n WI-Fi (2.4GHz only), a digital compass, a Retina Display, an iSight Camera of 960*640 megapixels, video recording capabilities, a face time camera enabling video and audio calling, a built-in rechargeable lithium-ion battery of up to 6 hours internet 2G and 3G use, and Audio Playback in addition to TV and Video Airplay support features. Apple’ s iPhone 4 was released in the market on June 7th of the year 2010 and particularly marketed by Apple as Face Time, meaning its video calling capabilities is its core marketing feature (Gsmarena, n.d).


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