The paper “ Strategic Marketing Management as a Vital Discipline in an Organizational Setting" is a persuading essay on marketing. A strategic marketing plan is an essential element that fosters business performance through opportunity analysis. This is a modernized concept that seeks to ensure that businesses forge strong futuristic plans that will befit expected situations. Strategic marketing management entails critical analysis that forecasts the prevalent condition revolving around potential clients. It is worth noting that products are meant for consumers and hence should meet and surpass the client’ s requirements. Strategic marketing management is all about exploiting a market niche and harnessing on competitive advantage.
Elements like market segmentation, product differentiation, positioning, and targeting are viable antics that can be used to alleviate market conditions (DeSarbo, Jedidi & Sinha, 2001). Additionally, technology has revolutionized marketing antics from ancient antics to modern methodologies that require less input but very productive. For instance, with internet marketing, the concept is not cost-intensive but yields remarkable results. There are innumerable developments that when indoctrinated in a company’ s strategic marketing management plan, success is inevitable. Mobile telephony is a device that has revolutionized the communication infrastructure.
This is because; the device has incorporated numerous features all of which are crucial in modern-day and age. Society has overwhelmingly accepted the device with statics indicating that it is a necessity even in the developing nations. Invariably communication has been the backbone of organizations, social relations, international relations and the economy as a whole. This depicts that mobile telephony is a vital element in the activities of humanity and affect how well people live. The additional features that have been inculcated with the modernized age make mobile telephony a lasting technology that eradicates other essential facilities from the face of humanity.
For instance, internet access enabled by mobile phones threatens the usability of personal computers. This is because of the fact that with a mobile phone, an individual can accomplish multiple tasks maintaining mobility and concealing ownership easily. This implies that the device is less risky while achieving recommendable tasks for the owner. Additionally, the banking system has incorporated numerous transactions in mobile telephony (Rettie, 2008). Nowadays, individuals even those in developing nations have the ability to clear bills, book appointments and make reservations at their favorite joints through mobile phones.
It is not appropriate to make speculations but unless a continental shift against mobile telephony erupts, the technology will remain relevant in the long haul. Strategic marketing management is all about making the right choices that will pave way for desired results. To harness the strategic marketing management, there are innumerable models usable by management teams in organizations. The SMART management model is a technique used to formulate organizational objectives. This model defines the admirable characteristic of the goals set by organizations seeking to attain a competitive advantage.
SMART represents five key characteristics that organizational objectives need to incorporate including specific, measurable, attainable, relevant, and time-bound. It is notable that organizational policies, which include marketing strategies, should be specific. Ambiguity is incorporated vagaries and platitudes that are drawbacks to organizations. This is because of the fact that, with ambiguous goals, no one is aware of their job role in the organization and hence the strategic marketing management formulates unachievable projections. With unambiguous objectives, managements identify what they intend to accomplish, benefits, reasons, and limitations emanating from goal realizations.
Additionally, the people involved, location, constraints and resources required are clearly illumined. The second element focuses on the measurability of goals. This implies that the goals set need to be attainable hence, the management team can identify notable progress. It is vital to access progress as this depicts achieved milestones as well as any limiting factor that calls for redress. Measurability stresses on the target dates, refurbished zeal to attain an ultimate goal or the exhilaration experience.
It is vital to identify how much, many or when the results intended will be accomplished.