Essays on Strategic Marketing Management: Case of Sony Case Study

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The paper "Strategic Marketing Management: Case of Sony" is a good example of a case study on marketing. Sony is one of the largest electronics manufacturers in the world and produces a different variety of electronic gadgets that matches the need for a different segment of customers. Sony has launched different types of handy cams, plasma, television, laptops, computers, cameras, etc. The company has relied on providing a quality product with the best available features so that they are able to keep themselves ahead of competitors. Sony has looked towards endorsing its brand by highlighting the quality and superior products in comparison to others. The report presents the mission and vision of Sony that they deal with.

This helps to identify the long term opportunity that it has. The industry analysis brings forward the fact that Sony has been able to be successful to ensure growth in business. This is presented through the internal analysis. The customer analysis deals with the buyer behavior and the targeted audience the area that they need to work on to grow their market share.

The external analysis thereby brings forward the opportunities that are applicable to Sony. The report also has the analysis of the competitor which shows the manner it faces competition and despite it, the electronics giant has been able to sustain its customers. The SWOT analysis also brings forward the electronic giant has. The report thereby dwells on the various opportunities Sony can look towards and working on those will help to increase the market share. This is on the backdrop that Sony needs to ensure that they look to satisfy the customer through service and products to ensure steady customers. Introduction Sony is one of the largest electronics manufacturers in the world and produces a different variety of electronic gadgets which matches the need for a different segment of customers.

Sony has launched different types of handy cams, plasma, television, laptops, computers, cameras, etc. The company has relied on providing a quality product with the best available features so that they are able to keep themselves ahead of competitors. Sony has looked towards endorsing its brand by highlighting the quality and superior products in comparison to others. The report looks into the marketing aspect of Sony by analyzing the situational analysis by looking into the manner the internal environment has an effect on the working of the company.

Along with with it the mission of the company, its promotional strategy, and the present strategy has been looked into. Analyzing these factors will help to understand the present strategy of Sony and understand the marketing strategy adopted by the company. The report understands the customer that been targeted by looking towards analyzing the customers along with the effect the external environment has on Sony.

Understanding the external environment will help to find out the manner in which external factors influence the internal environment.  

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