Strategic Market Plan for Sport UNE - Case Study Example

This is another resource that management can use to design a strategic plan that will see them produce higher quality goods than their competitors.... Sony's Strategic plan and the Implications to Barco Sony's strategic plan is based on picture quality and brand status.... However, the fact that the network of distributors is not well distributed weakens their strategy; it is not a good strategic resource since it does not recognize the philosophy of business growth, which calls for extensive market share, across the globe....

A marketing plan refers to a document that is written containing the steps of actions needed to be taken in order to achieve the goals and the objectives of the business.... The plan can be of service, brand, product or the entire product line.... A marketing plan refers to a document that is written containing the steps of actions needed to be taken in order to achieve the goals and the objectives of the business.... The plan can be of service, brand, product or the entire product line....

This enables the organization to ensure it has identified possible factors that can affect the operations of the company and set strategies that can manage the effects of the changes in the market environment.... To increase the market share by 4% between the years 2010 and 2014 To create awareness of the products by 60% in the year 2014 To improve customer satisfaction by 10% between the years 2012 and 2013 To ensure the annual market growth rate of 5% starting the year 2010 Increase the sales of the company by 7% every financial year....