The paper "Sport UNE Business Offering" is a perfect example of a marketing case study. Taking physical exercises is healthy for every individual. With the current generation’ s lifestyle where one rarely sweats, it is good to take some physical exercise so as to become physical feet which is a way of preventing the body from some illnesses that comes as a result of having excess fats. Sport UNE business offerings comprise of various facilities such as playing fields, indoor climbing wall, swimming pool, tennis courts and gym. These are very active games.
Sport TUNE has very perfect couches and one becomes sure of gaining physical fitness by being a member of Sport UNE. Sport UNE offers its customers with some free services such as gym which is also important in maintaining physical fitness. However, Spot UNE is a business entity and the main aim of any business is to maximize profit (Waters, 2007). Business expansion is among the major contributes to high profit. This paper entails a discussion of the company going globally as an idea for enabling Sport UNE’ s business expansion. Product life cycle A new product goes through various stages normally known as the product life cycle which applies to both category and brand of products.
Various products have various product life cycle time periods depending on the type and nature. Companies and other business entities always attempt to maximize profit and revenues during the product life cycle. The product life cycle normally has four main stages; introduction, growth, maturity and decline stage as discussed below. Introduction stage Ones a product is introduced with the aim of building a clear identity in the market, a heavy promotion is normally done for making people aware of the product.
However, the product must pass through various sub-stages; product development, market tests and involves prototypes before its actual offering. Business entities incur high costs under this stage with some other additional costs experienced for the product distribution. The company also gets a few customers under this stage and so makes very minimal sales leading to negative profits due to the high costs incurred (Stein, 2007). At this stage, the company focuses more on establishing a market and at the same time creating demand for the product through the marketing mix where the impact is as follows: Growth stage At the growth stage, many people become aware of the product which increases its demand.
As the product quality improves further, customers’ increases their quantity demanded resulting in the company making large volumes of sales and so high profit while the level of competition in the industry increases. In the growth stage, companies focus more on gaining market share and brand preference. However, due to the high competition, companies allocate more funds in advertising the product so as to gain a higher competitive advantage (Stark, 2006). Maturity stage At this stage, the product is well known to the public and so the level of sales keeps on increasing.
However, the level of competition increases and so the level of sales increases but at a decreasing rate compared to the past, in the growth stage. Companies, therefore, uses much of its revenue in advertising more the product so as to become more competitive resulting in high expenditure and hence low levels of generated profits (Sjursen, 2000).
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