Essays on Mission Statement In Relation to Market Influences Case Study

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The paper "Mission Statement In Relation to Market Influences" is a great example of a Marketing Case Study. SportUNE is considered to be one of the most formidable sporting precincts in the entire of Australia. It offers various sporting-focused activities that are flexible in nature (SportUNE, 2013). Established in the early 1920s through the University of New England, Australia, SportUNE is offered through numerous state-of-the-art complexes that allow for activities based on sports, exercise and health-related programs (SportUNE, 2013). It also offers educational programs aimed at producing graduates highly conversant with modern levels of exercise and sporting. Body: Mission Statement In Relation to Market Influences, Social Values, and Ethical Principles The facility’ s immediate mission statement is focused on strengthening UNE’ s position and its service capability in relation to the numerous communities by way of encouraging and thereby fostering activities focused on both sporting partnerships and provision of opportunities related to a healthy lifestyle of individuals (SportUNE, 2013).

The expectation of the immediate expectations and needs of the surrounding communities to provide educational facilities related to the sports has forced the facility to expand its physical education facilities, buildings related to the provision of sport education in order to meet the significant role of availing education programs that are strongly influenced by the distinctive market factors (Siegert and Taylor, 2004).

Market influences have prompted the facility to engage in the provision of education programs in order to meet the demand caused due to the intense need for sports education by the surrounding communities (Walker, Gountas, Mavondo & Mullins, 2011). In relation to social values, the facility has opted to invest in unique healthy-living programs attributed to helping the surrounding communities.

This can be seen to be a strategy aimed at improving the public welfare statutes in regards to their physical well-being (Siegert and Taylor, 2004). Commitment to excellence is an ethical principle that has been adhered to while formulating the mission statement. The mission if focused solely on strengthening UNE standings as well as service provisions in regards to numerous community platforms under which it operates (Walker, Gountas, Mavondo & Mullins, 2011). This means that the facility is mandated with the task of ensuring that institution-based duties are fairly-performed in order to facilitate the aspect of proficiency in areas of their respective responsibility to the numerous involved stakeholders (Siegert and Taylor, 2004). SMART Objectives In regards to market share, SportUNE is fairly placed to meet the needs of the high-end market opportunities.

This conforms to its well-laid-out physical structures, skilled and experienced sports professors as well its adoption of advanced technological sporting features. The facility can go ahead and improve on its marketing strategies for purposes of ensuring that most of the groups and individuals seeking service increase at rate of at least 20 per cent in a period that is not less than two to three years (CSIRO Futures, 2013).

This can be achieved by way of ensuring that the facility’ s marketing department is fairly-supported in regards to both financial resources and expertise to trigger the attainment of the objects within the aforementioned stipulated timeframe (CSIRO Futures, 2013).


CSIRO Futures. (2013), The future of Australian sport. Retrieved from

Siegert, R, J and Taylor, W, J. (2004). Theoretical aspects of goal-setting and motivation in rehabilitation, Disability & Rehabilitation Informa, 26(1), 1-8

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Shahin, A and Mahbod, M, A. (2004). Prioritization of key performance indicators: An integration of analytical hierarchy process and goal setting, International Journal of Productivity and Performance Management, 56(3), 226-240.

Walker, O.C., Gountas, J.I., Mavondo.F.T. & Mullins. J. W., (2011). Marketing strategy: A decision-focused approach. (2nd Ed.). North Ryde: McGraw-Hill.

Yurdusev, A. N. (1993). "Level of analysis and unit of analysis: A case for distinction." Millennium: Journal of International Studies, 22(1), 77-88

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