The paper 'Strategic Marketing for the Sport University of England " is a great example of a marketing case study. Among the Australian best university sporting precincts, SportUNE highly ranks on the list. The Sport University of England holds a positive public image because of its flexibility, variety, and numerous new sport and sport-related facilities and services. Indeed, the University atmosphere is friendly and supporting; thus, one gets value for his or her cash. It is worth mentioning that the staff professionally and ethically respond to client inquiries to facilitate meaningful decision-making.
With a clear communication system, the management team ensures that customers access the organizational products and services 24/7; hence, convenience. This ensures that you can access the organizational products and services at your own will and time. Since the strategic plans of the University are to engage the community through interactive facilities, its programs enable individuals to achieve a healthy, balanced, and happy lifestyle. Additionally, the organization has created a forum where its clients can share their experiences with the staff, make inquiries and pose suggestions. The membership subscriptions can be monthly, quarterly, half-yearly, or even annual for both students and the rest of the community; thus, the facilities meet the varying needs of its stakeholders.
Importantly, the membership has no hidden fees; thus, guaranteeing one transparency and accountability. As a way of exercising corporate social responsibility, the organization helps deal with up-to-date facilities as well as share costs with its customers by offering various packages of discounts. Further, it allows members to hire its courts at a pocket-friendly price. Accordingly, the SportUNE facilities comprise of the playing fields, swimming pool, crè che, indoor climbing wall, café , multipurpose halls and badminton courts.
The firm also has squash courts, group fitness rooms, tennis courts and Bellevue grandstand. In such areas, one can play basketball and netball, take gyms, hold workshops, or even swim. New Idea Selection for SportUNE Promoting its Products through Health Advice Sporting activities attract a large number of people that cuts across all ages. One of the ways a sports organization can market itself is through working with large corporations to help them promote their products and services. Such corporations would include those firms that sell water or the ones that advise the public on healthy eating and regular exercise.
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