The paper "Organizational Structures and Marketing Plans " is a wonderful example of a Marketing Case Study. There are escalating levels of competition within the sporting industry especially with the rising concern on the health of people. Most organizations are coming into the market and creating an unstainable marketing strategy. If UNE Life is to develop an effective and efficient marketing strategy for its SportUNE business, there is a need to align organizational culture and the chosen marketing strategy. Poor alignment of organizational objectives would ensure realization of the desired marketing strategy.
For the market strategy for SportUNE, it would be crucial to employ the use of the social media intensively as a method of marketing its services. To discern subtle and issues to address, most organizations stipulate monthly or quarterly review of operations. Moreover, the information retrieved from the review may help to maintain awareness of significant factors and ensuring that organizations’ priorities stay resonance for adjusting business plans required for business prosperity. Proper analyses of the strategies help to identify the culture of an organization. These include the viewpoint, ideologies, policies, and practices of business as they give human resources a sense of control and direction.
The use of social media has been on the rise with most businesses creating ads on the platforms. These media include Facebook, Twiter, YouTube, and Instagram. However, these marketing strategies in the end often affect the performance of the whole industry as the cost of rendering the services increases while profitability declines (Barrick et al. , 2010). Additionally, if the institution is to create an efficient and effective competitive advantage, it would have to identify its competitors, what they offer, and their marketing strategy as this would help in setting the cost of series rendered in a more competitive manner.
Besides, more consumers are also investing much of their time within the online platforms trying to find the best organizations offering products and services that would meet their expectations. The research would also focus on the role of the increasing use of the internet on the market. Introduction Globally, marketing trends are changing with more products and services coming into the market. Moreover, consumers are finding it difficult to choose from the available products due to the rising levels of competition as all business entities try to acquire a positive competitive advantage that is sustainable.
Considering the aim of every business, which involves making a profit that is sustainable, there is a need for each business entering the market to note that all profits depend on the level of satisfaction of the customers. The underlying factor is not to enter into the market and producing the products and services to the customers, it is more of identifying the gap within an already existing market and using efficient and effective strategies of ensuring that the products would satisfy the needs of the customers.
It is from this background that the University of New England (UNE) developed its own business by offering sporting activities to the students and local communities for their physical fitness. Several types of research indicate the rising levels of health-related issues in Australia, which is the major, factor calling for investment in the sporting industry (Birn, 2004). However, it is important to note that any marketing strategy implemented within the industry has the ability to influence industrial performance positively or negatively.
Some businesses often venture into the market and reduce the cost in which they provide their services as a method of attracting more customers. Such strategies, in the end, lead to losses and failure of most firms within the industry considering the higher negative deviation created.
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