Essays on Marketing Organization Structure and Strategic Behavior Case Study

Download full paperFile format: .doc, available for editing

The paper "Marketing Organization Structure and Strategic Behavior" is a great example of a Marketing Case Study. The process of investing and improvising an effective marketing strategy will require that the management team makes appropriate decisions and analysis (Whalley, 2010). Some of the factors to consider include the tally of competitors and their capacity to compete with one’ s organization. In most cases, the issue of formulating a marketing plan or strategy requires that the management team or the team responsible for drafting takes the initiative of the untapped potential to thrive more than the competitors.

Arguably, the initial analysis of the strategic marketing plan introduced a series of potential areas and aspects that can facilitate optimal output when it comes to the formulation and implementation of the marketing strategies (McDonald & Wilson, 2011). Concurrently, the current strategic marketing plan outline intends to converge the two with a third aspect of measuring the marketing strategies (Whalley, 2010). Most importantly, it is essential to consider some of the possible avenues of investments that could yield if incorporated in the strategic market plan. Accordingly, each subsection or services provided by UNE Life demands particular strategies to break through the hard times postulated by competition in the market.

Arguably, the only impediment towards successful market operations could be the failure to obey the forces of competition and to act accordingly. From an analytic point of understanding, UNE Life has a very definite and feasible potential to overcome the forces of competition it receives from other Universities and facilitates that are designed for that particular purpose. Accordingly, the main aim of any strategic marketing plan would be to retain market leadership.

However, there is a difference between the possession of potential and unrelished potential (Porter, 2008). It would be illogical to think that any of the sectors in UNE Life will survive the market if it remains dormant and stagnant with the initial or original ideas. A brief analysis of the selected new Idea After a prolog to the possible avenues towards which the UNE Life subsections of business can thrive, a series of arguments are stipulated. First, UNE Life is not bad when it comes to performance and offering services.

In fact, it is said to have successfully managed to integrate the high-level education people and the people from the surrounding communities. These target customers include the students of the institution. Further, the business has managed to establish an inter-link between the UNE and subsections such as SportUNE. Therefore, the avenues of what and who to offer the services to are already covered. However, there are some loopholes that the strategic marketing plan process will have to consider. In this case, the ability to remain in the market leader when it comes to the services provided at the UNE life project is necessary.

Accordingly, the choice of the business idea from which the strategic marketing plan is to be developed is that of diversification of the products and services offered. It also considers increasing the level of accessibility to the premises (Whalley, 2010). These factors are cumulative especially with the consideration of the fact that some of the business premises are situated within the University. The ability of the business ventures to remain in the market leadership is associated factors elements such as being outstanding in the competitive market.

Remember, most of the services offered by UNE Life are recreational and entertainment-oriented. Therefore, an attempt to increase viability will require that a new venture be introduced in the market considering the way other investors have reacted to the possibility of that very idea.


Hartzell, S. (2014). Top-Level Management: Definition, Functions & Responsibilities - Video & Lesson Transcript |

Yukl, G. A. (2002). Leadership in organizations.

Ferrell, O. (2012). Marketing Strategy. Cengage Learning, pp. 213-216.

Hitt, Michael A., R. Duane Ireland, and Robert E. Hoskisson. (2007). Strategic management:

competitiveness and globalization : concepts. Mason, OH [etc.]: South-Western.

Whalley, A. (2010). Strategic marketing. Ventus Publishing ApS, pp.21-33

Wang, C. (2010). Managerial decision making and leadership the essential pocket strategy

book. San Francisco: Jossey-Bass.

Lussier, Robert N. (2012). Management fundamentals: concepts, applications, skill development.

Mason, Ohio: South-Western.

Hoskisson, Robert E., and Robert E. Hoskisson. (2013). Competing for advantage. Mason, OH:

South-Western/Cengage Learning.

UNE Life.

Smith, K. G., Mitchell, T. R., &Summer, C. E. (2005). Top level management priorities in different stages of the organizational life cycle. Academy of management Journal, 28(4), 799-820.

Morgan, N. A., Clark, B. H., &Gooner, R. (2002). Marketing productivity, marketing audits, and systems for marketing performance assessment: Integrating multiple perspectives. Journal of Business Research, 55(5), 363-375.

McDonald, M., & Wilson, H. (2011). Marketing plans: How to prepare them, how to use them. John Wiley & Sons.

Olson, E. M., Slater, S. F., &Hult, G. T. M. (2005). The performance implications of fit among business strategy, marketing organization structure, and strategic behavior. Journal of marketing, 69(3), 49-65.

Porter, M. E. (2008). Competitive strategy: Techniques for analyzing industries and competitors. Simon and Schuster.

Rodrik, D. (2005). Growth strategies. Handbook of economic growth, 1, 967-1014.

Robinson, W. T., & Chiang, J. (2002). Product development strategies for established market pioneers, early followers, and late entrants. Strategic Management Journal, 23(9), 855-866.

Anderson, C. R., &Zeithaml, C. P. (2004). Stage of the product life cycle, business strategy, and business performance. Academy of Management journal, 27(1), 5-24.

Baker, M. J. (2014). Marketing strategy and management. Palgrave Macmillan.

Cravens, D., & Piercy, N. F. (2008). Strategic marketing. McGraw-Hill Irwin.

Download full paperFile format: .doc, available for editing
Contact Us