Importance of Marketing Audit for a Company - Assignment Example

Well, a company's strength is represented by internal factors that may include skills, market dominance, superior brands or a dedicated workforce among other advantages that a firm has over its competitors.... Used together with a marketing audit, a SWOT analysis “enables the management to formulate its marketing objectives” (Stapleton & Thomas, 1998, p.... … The paper "Feeding the marketing Management and Planning Process" is a good example of a literature review on marketing....

There are low sales and actually the company loses money from the marketing and set-up cost of the product catch on with customer needs and demands.... The company has really started to apply it more often and developing more buzz within the city.... The direct investment mode at times can be a very risky investment, and on the other hand, if the marketing strategy of the company becomes successful, then this mode can reap huge rewards (Adam, Armstrong, Brown & Kotler, 2008)....

Product life cycleMarks Company realizes the importance of a product life cycle in strategic marketing as this assists the company to look into the future.... … The paper “Marks company - Product Life Cycle, New Markets Entry, Pioneering Strategy, Niche Penetration Growth Strategies, and Marketing Strategies” is a  spectacular variant of case study on marketing.... Marks company operates in the production and supply of clothing and home products....

The strategy is the perception of where the company desires to be and consequently making a decision on how to get there.... This provides for the long term structure for marketing organization for the company.... This strategic marketing plan also addresses what the company needs to do in order to compete in the market competitively and place itself above the competitors.... he company will be involved in the production and sale of toys....

Samsung Electronics company has been recently recognized to be manufacturing high tech phones with outstanding applications and software.... Samsung Electronics company has been recently recognized to be manufacturing high tech phones with outstanding applications and software.... Google has been a close partner to Samsung Electronics company.... It provides the company with an android operating system that supports several new applications for phones....

The company will enjoy market leadership by establishing a presence within the new market, building brand equity as well as creating an excellent network of distribution (Mullins & Walker, 2010).... … he paper "marketing Strategies for SportUNE" is a good example of a marketing case study.... The paper "marketing Strategies for SportUNE" is a good example of a marketing case study....

In addition, BMW's prominence can be attributed to the company's effective brand management and promotion strategies that have positioned the brand as a superior brand with unmatched qualities and functions.... The company should also diversify its product portfolio by creating a brand segment that caters to middle and low-income consumers.... … The paper "BMW Brand audit " is an outstanding example of a marketing case study.... The paper "BMW Brand audit " is an outstanding example of a marketing case study....

Audi as an internationally recognized company operates in an environment where such influences are felt all through.... This partially explains why the company is continually involved in service and product differentiation is the main strategy of creating a competitive edge over other players in the market (Kotler & Keller, 2011).... Like Toyota, the company sells cheaper cars and hence is able to sell volumes of products in order to dominate the industry....