The paper 'Importance of Strategic Planning" is an outstanding example of business coursework. Strategic planning is only useful to an organization and has an impact when it drives decision making in the organization. Good strategic planning remains focused on the business units and is limited to the number of days in a year. This means that strategic planning has to be guided and controlled by time. It is true that the best performing companies are companies that have a good strategic plan. It takes time to prepare a good strategic plan. This is because all the stakeholders in an organization must be considered and specifically their views are sought to make a good strategic plan.
It asks and answers very crucial issues. Situation analysis is tailored to employ divergent learning and starts with assuming that continuous change is normal. Thus, conscious efforts to appropriately act on the change are very important in strategy creation (Rothwell & Kazanas 2003). Theorists in This School of Thought Petersen a strategist, states that for situation analysis to be most effective, it should adhere to the following very crucial rules like producing a diagnosis that leads to unearthing and revealing of the real causes as well as the expected consequences.
Simplicity should however not be mistaken for providing minor and obvious details of the subject matter. According to him good research on the market, production, competition and the environment of the organization is necessary. This will only avoid making a bad decision and also improve the quality of the decisions to be made. In addition, good research helps to make a good strategic plan that will lead the company to success.
Good managers invest in making a good strategic plan since the returns are always great and admirable (Steiner 1969). Another theorist in this school who advocates for a strategic plan is Michael Porter. According to him, there is a process involved in effective decision making and the specification of the best strategy. This process must be carefully taken to have the best decision made for the organization. It is a process that takes into consideration putting together the main points from situation analysis and listing major threats and opportunities of the venture.
A strategic plan is the most important thing in an organization but must be accompanied by good managers who will use it to the success of the organization. Change of the strategy must automatically lead to a change in the firm’ s culture. To prove this is that attempts to solely change the culture of the corporate mostly fail due to false assumptions. This is because the culture is specific and observable and it must be measured and rewarded. It is good to note that the strategic plan helps in business performance.
The uniqueness of culture and the performance of the business are related thus to successfully align the two, they must be created simultaneously (Dess & Miller 1993). Igor Ansoff is another very important contributor to the development of strategic plans. Igor in his research and the widely used Ansoff’ s matrix strongly advocates for the appropriate starting point for success coupled with simple, specific, and strategic goals that should be achieved in a procedural manner. Therefore, the setting of clear and achievable goals is a crucial step in the success of a good strategic plan.
A good strategic plan, therefore, should ensure that there is a commitment rather than compliance shown by teamwork in the organization, continuous learning, and knowledge sharing to sustain the culture of uniformity and continuous implementation of the plan. To enhance innovation in a firm, there should be unrestricted interaction between strategy and leadership of the organization (Strategic planning management 1983). This helps members of the organization to avoid the tendency of opposition to change. A good example is the Coca Cola Company which is a global brand.
The company ensures that they hold monthly meetings with their employees and especially those involved in marketing their products. Coca Cola management in these meetings communicates to the employees their plan to achieve their organizational goals. The leaders are mostly faced with the challenge to motivate people to accept and work for change especially when it’ s not very vital. He illustrates change as a multiplicative equation whereby if the result is nil then the change efforts are interpreted as unfruitful. For effectiveness-guarantee, he recommends rules like simplicity and maximum participation (Fahey 1989).
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