The paper "Importance of Good Vision Statement, Price and Cost Leadership" is a good example of a management assignment. The vision statement is lengthy and therefore less effective as it would make it difficult for managers to communicate. Employees would also find it difficult to remember. Vision statements tend to be less effective when they are too long or too short (Kantabutra & Avery, 2010, p. 38-40). Additionally, the vision statement is not clear. Indeed, the first sentence could have been more effective alone without the second one. In fact, the second sentence makes the goals of Company X difficult to understand and remember. The vision statement has no sense of abstraction since it speaks of the company’ s goals too concretely.
For instance, rather than state “ The purpose of Company X is to earn money… ,” the vision statement should conceptualize general ideas that would make the purpose of the company relevant to the stakeholders or employees. In return, they are more likely to feel like the company cares about their interests (Phanual & Darbi, 2012, p. 96-108). While the vision statement serves its key purpose of stating Company X’ s purpose, it should have avoided the overly general statements such as “ The Purpose of Company X… ” Additionally, it should have included the organization’ s current and desired products and services and the impacts of these to the stakeholders.
Use of motivational statements can also make it more inspirational. Further, the statement should have long-term visions, which are descriptive of the company's desired end-state into the near-term. It should also have described ongoing actions the company seeks to engage (Kantabutra & Avery, 2010, p. 39-40). b) Why an organization should have a good Vision Statement? The vision statement provides organizations with a consistent sense of strategic direction, which in turn serves as the springboard for the company’ s goals and mission.
Technically, it may be difficult for the company to attain its vision in the long-term. However, the vision statement provides the strategic direction, energy and the needed stimulation to focus the team in achieving the vision. Ultimately, it serves as a driving force that pulls the management towards the long-term organizational goals (Phanual & Darbi, 2012, p. 96-100) The vision statement also inspires the company’ s management to steer the organization towards the defined track.
While doing this, it also guides the organization in generating and developing strategies. In the process, it has to render conventional wisdom concerning the organization’ s potential and limitation. At the same time, it manages to avert feelings of doubt, frustration and pessimism that may materialize. In addition to giving the organization a moral content, the vision statement assists in describing, setting and clarifying company goals (Kantabutra & Avery, 2010, p. 98-100). The vision statement also facilitates organizational communication by influencing those receiving the communicated message to act in a desirable way.
Additionally, the company’ s management can use it to communicate their wishes to the stakeholders. The vision statement can also be applied in attracting people to certain organizational ventures as well as motivating them to support such ventures (Phanual & Darbi, 2012, p. 96-108). The vision statement also enables organizations to bring the members of the organization together towards common objectives or aspirations of the organization. Effective organizational management can then rally the members of the organizations behind the commonly agreed courses of action and decisions (Phanual & Darbi, 2012, p. 96-108).
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