Generally, the paper "Implementation of Ad Hoc Brilliant Strategy and Mediocre Strategy " is a great example of management coursework. The outcome of a strategy is always a result of the strategic actions and inputs, effective actions, and the right inputs that when used result in outstanding outcomes. Hitt, Ireland and Hoskisson (2007) put forward that properly planned strategic actions that happen in the context of a prudently integrated strategy design and implementation actions result in anticipated pleasing outcomes. However, the question we need to ask ourselves is if a single ordinary strategy should be applied all the time, or if we should allow the possibility of other actions that emerge under a particular set of circumstances.
The main character in the video’ “ the duck and the lemonade” stands faced by these choices. Whereas he had his strategy of offering lemonade juice of different tastes, was it a must for him to start selling grapes because that is what the duck wanted? While a series of great, brilliant strategies would give the business a competitive road to success, however, if a mediocre strategy is constantly employed it may lead to the business succeeding since the regularity of the strategy would adapt to the environment (Chapman, 2005).
By that understanding, this essay argues that both types of strategies, having a mediocre strategy consistently applied and having an ad hoc brilliant strategy that is well applied, are important for the success of the business. The implementation of the two strategies just needs to fit in the environment appropriate for that implementation process. The duck acted stupid asking the man at the lemonade stand to give it grapes when the stand was well indicated to be offering only lemonade.
Even after the man had told the duck that he did not sell grapes, the duck still came back the following day to ask for the grapes. The lemonade stand man started getting angry at the duck as it kept coming to him repetitively even after being told that the stand did not sell grapes. But the duck being consistent caused the lemonade stand attendant to start liking the fun part of what the duck was doing and took the duck to the corner shop to buy the duck some grapes.
The persistence of the Duck in its mediocre thinking finally got it a grape!
Aaker, D. (1984). Developing business strategies. New York: Wiley.
Asheghian, P. and Ebrahimi, B. (1990). International business. New York: Harper & Row.
Baron, D. (2006). Business and its environment. Upper Saddle River, N.J.: Pearson Education.
Baye, M. (2000). Managerial economics & business strategy. Boston: Irwin/McGraw-Hill.
Bennett, S., Freierman, R. and George, S. (1993). Corporate realities and environmental truths. New York: J. Wiley.
Chapman, C. (2005). Controlling strategy. Oxford: Oxford University Press.
Cherunilam, F. (2010). Business environment. Mumbai [India]: Himalaya Pub. House.
Contractor, F. and Lorange, P. (1988). Cooperative strategies in international business. Lexington, Mass.: Lexington Books.
Csikszentmihalyi, M. (2003). Good business. New York: Viking.
Danwood, (2010). Sony Ceases Production of the Cassette Walkman - LockerGnome. [online] Available at: http://www.lockergnome.com/uncategorized/2010/10/24/sony-ceases-production-of-the-cassette-walkman [Accessed 20 Aug. 2015].
Dinsmore, P. (1999). Winning in business with enterprise project management. New York: AMACOM.
Drucker, P. (1998). Peter Drucker on the profession of management. Boston, Mass.: Harvard Business School Press.
Ghemawat, P. (2001). Strategy and the business landscape. Upper Saddle River, N.J.: Prentice Hall.
HAYDEN, C.(2010) ‘No patent, no generic: pharmaceutical access and the politics of the copy’,in Making and Unmaking Intellectual Property, eds M. Biagioli, P. Jaszi & M. Woodmansee,
University of Chicago Press, Chicago, forthcoming
Hitt, M., Ireland, R. and Hoskisson, R. (2007). Strategic management. Mason, Ohio: Thomson/South-Western.
Hsu, C., Zhang, W. and Lok, L. (2007). The business and investment environment in Taiwan and Mainland China. New Jersey: World Scientific Pub.
Hoffman, A. (2000). Competitive environmental strategy. Washington, D.C.: Island Press.
Kaplan, R. and Norton, D. (2001). The strategy-focused organization. Boston, Mass.: Harvard Business School Press.
Kim, W. and Mauborgne, R. (2005). Blue ocean strategy. Boston, Mass.: Harvard Business School Press.
Kruger, E. (2011). Top market strategy. [New York, N.Y.] (222 East 46th Street, New York, NY 10017): Business Expert Press.
Lynch, R. (2006). Corporate strategy. Harlow, England: FT/Prentice Hall.
Martin, J. and Lebsen, J. (1989). Strategic information planing methodologies. Englewood Cliffs [New Jersey]: Prentice Hall.
media.gm.com, (2014). GM Outlines Strategic Plan. [online] Available at: http://media.gm.com/media/us/en/gm/news.detail.html/content/Pages/news/us/en/2014/Oct/1001-gm-plan.html [Accessed 20 Aug. 2015].
Monsen, R. (1973). Business and the changing environment. New York: McGraw-Hill.
Ng, R. (2013). Perspectives on business intelligence. San Rafael, Calif. (1537 Fourth Street, San Rafael, CA 94901 USA): Morgan & Claypool.
Porter, M. (1986). Competition in global industries. Boston, Mass.: Harvard Business School Press.
Prokesch, S.E. (1997) ‘Unleashing the Power of Learning: An Interview with British Petroleum’s John Browne’, Harvard Business Review77(5): 147–68. Popper and Lipshitzj ORGANIZATIONAL LEARNING 51
Richard Pech, Bret Slade, (2004) "Memetic engineering: a framework for organisational diagnosis and development", Leadership & Organization Development Journal, Vol. 25 Iss: 5, pp.452 – 465
Robbins, S. and Judge, T. (2007). Organizational behavior. Upper Saddle River, N.J.: Pearson/Prentice Hall.
Sachdev, D. (2004). Business strategies for satellite systems. Boston: Artech House.
Schäfer, R. (2009). Landscape strategies. München: Callwey.
Sony Global - α CLOCK: WORLD TIME, CAPTURED BY α, (2015). Sony Global - α CLOCK: WORLD TIME, CAPTURED BY α. [online] Available at: http://www.sony.net/united/clock/ [Accessed 20 Aug. 2015].
Starling, G. (1980). The changing environment of business. Boston, Mass.: Kent Pub. Co.
Thomas, A., Pop, N. and Bratianu, C. (2013). The changing business landscape of Romania. New York, NY: Springer.
Turocy, T.L., von Stengel, B. (2001): “Game theory”, London School of Economics, Research Report LSE-CDAM-2001-09. http://www.cdam.lse.ac.uk/Reports/Files/cdam-2001-09.pdf
Weisbein, J. (2008). The iPod Success: Thank The Marketing Department - BestTechie. [online] BestTechie. Available at: http://www.besttechie.com/2008/03/01/the-ipod-success-thank-the-marketing-department/ [Accessed 6 Jan. 2015].
Worthington, I. and Britton, C. (2006). The business environment. Harlow: Financial Times Prentice Hall.