The paper “ Apple – Company’ s Current Position, Strategic Choices Supporting Apple’ s Sustainability” is a cogent example of the report on marketing. Apple is one of the most reputable brands in the world. According to the Forbes magazine rankings as at May 2013, the company stood at number one as the globe’ s most valuable brands (Forbes 2013, p. 1). The company was established in 1976 by its founder the late Steve Jobs. Over the years, Steve Jobs built the company into a giant communication and electronics manufacturer in the world. The company places a lot of importance on quality and constant product development so as to create a new market for itself in addition to expanding its current market shares.
Over the last decade, Apple has been able to withstand stiff competition and emerge a winner in the consumer electronics market in the globe. Its success can be attributed to product/ process development, product diversification, the first-mover advantage, the three-dimensional strategic analysis, the ability of the company to understand the critical success factors, strategic decision-making post-Steve Jobs and the ability to of the company to sustain competitive advantage in the market.
According to Forbes rankings as of May 2013, the company is ranked second in the world with respect to profits and fifteenth with respect to sales (Forbes 2013, p. 1). The following report will use the above seven factors to analyze how well Apple is placed to sustain its recent success in the consumer electronics industry. The Current Position of Apple- Company InformationAs outlined earlier, Apple Inc. is one of the largest consumer electronics manufacturers in the world. The company has specialized in the production of communication devices, entertainment devices, software development, and computer manufacturing.
As per the rankings of the Forbes magazine, Apple tops the list in the most valued brands in the world (Forbes 2013, p. 1). The following section will analyze Apple’ s current position with respect to the company’ s values and purpose, SWOT analysis, the three-dimensional model.
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