Essays on Global Economic Strategies to Mega Sports Event Coursework

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The paper "Global Economic Strategies to Mega Sports Event " is a great example of a sports and recreation coursework.   Sport is simultaneously a cultural and economic activity. It is also a set of highly organized and structured global phenomena. Our interest lies in the role and nature of the global sports organization. The GSOs exist to control sports at the world level and take many shapes and forms. In essence, they are the supreme governing body of a sport or some other aspect of sport such as doping. Some are massive in their impacts and influence while others are much less so, even though their claim to global control may be legitimate.

Whatever their size within their own circuit they all have some claim to be the ringmasters of sport. More than any other part of the world economy, with the exception of global financial markets, sport is intermediated by its own set of institutions and organizations. These were designed to formalize and further the interests of individual sports, events, and culture rather than to be commercial enterprises. They have remained non-profit organizations in a stridently commercial activity.

(Marshall, 1992, 307-24) So when examined from the perspective of the mass of non-profit global organizations with cultural or humanitarian objectives, a major difference becomes apparent: the GSOs are organizations with the capacity to control, contest or commercially generate hundreds of billions of dollars. Nevertheless, despite the fact that the revenues, either under the immediate control or indirectly under the influence of the GSOs are enormous, these organizations are largely ignored as a group. Perhaps this is precise because of a fundamental element in their political economy, their non-profit status.

Many of the GSOs have tremendous power to generate revenues, but their ambiguous 'ownership' of a sport combined with their non-profit status makes the distribution of any surplus difficult. This is part of what makes them singularly interesting. The GSOs are the outcome of processes that precede the formation of the global sports economy. They are one of that economy's main actors but their importance stems from the size of that economy. Both the sports economy and the GSOs rely on the prior formalization of sport.

Without that normalization, the sport could not be treated as a commodity. While some previous civilizations, China, Greece, and Rome had highly organized, commercialized sports before the eighteenth-century sport can be regarded as limited in extent, and almost entirely localized, non-professional and informal. So while the global sports economy is now a useful category, it is meaningless in an examination of eighteenth-century sport. After all, it was not until the mid-to-late eighteenth century that many sports began to be formalized and standardized in ways that would eventually allow sports commodities to be identified. To become a commodity, a sport not only had to be producible, but also to be reproducible within a standard format, yet maintain uniqueness for each game, match, or event.

We argue that what is less recognized is that a pool of players, and teams in some cases, had to be created that could play each other on a more than casual basis. This is standardized and trained labor as an input to commodity production. This requires that games be played under identical rules and is equally true for both amateur and professional sport.

Equally important for standards of play, but less recognized, is that the required training for players (often from childhood) be performed under identical and stable rules.


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