Essays on Strategy Development for Miller Group Case Study

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The paper 'Strategy Development for Miller Group" is a good example of a management case study. In any country's economic activity, the construction and property sector is considered to be a bellwether. The industry has a huge reach and implications and works in non-residential, residential and engineering construction. The private-public sector participation in this sector is pivotal to its growth and elevated customer satisfaction levels. On account of the recent global economic downturns, this sector has faced challenges due to multiple factors that include rising interest rates, banks showing conservative approach on lending, changing compliance and regulatory requirements, reduced confidence from the customers, labour shortages and supply issues, factors related to environment and technological shortfalls on account of a rapidly changing advances in technology.

There are high stakeholder expectations surrounding the industry and since new influential players are making a foray into this sector, the companies are focusing on improving their overall image and revamping their setup in order to meet their operational and customer efficiency goals. Furthermore, since technology has attained a central role to play in any business, the construction and property sector to has, over the recent years, realised its potential to garner a competitive edge in the field.

This has led construction and property companies to move to proactive information technology operations from reactionary approaches. UK’ s Miller Group is one such company that adopted this approach after realising that despite being reactively strong in identifying and subsequently providing solutions to infrastructure-related problems, it had sort of “ looking under the hood” approach while looking for the root cause of the issues that emerged in the course of company’ s problem finding missions.

The Miller Group's information technology team was realising that they had problems collating information from different sources in case an issue emerged and needed a proactive approach to lead to a solution, monitor it further and prevent through technological knowhow the issue from occurring again. Previously the company monitored in isolation individual hosts by means of different methods but not really in real-time. It is noteworthy that the construction industry has seen information technology being used in a widespread manner in different departments in order to be able to pool data related to projects in a coherent, organised manner at the end of the day. Miller Group has been an award-winning company and recognised with RICS South West, Considerate Constructors scheme, Local Authority Building Control (LABC), Celebrating Construction in South Yorkshire, SCALA, and RIBA Northern Network, Housing Excellence, Scottish Home, BCO Office, and NHBC Pride in the Job awards.

The group works primarily in four segments i. e., Miller Homes, in which it is tagged as a housebuilder among first eight largest housebuilders, Miller Constructions, in which it operates multi-disciplinary construction activities, Miller Developments, which makes it a major trading and property development company in the UK, and Miller Mining, in which it stands as the country's largest coal mining company working in collaboration with Argent Group Plc.

As per its 2011 annual report, the turnover for each was pegged respectively at GBP271, GBP239, GBP46, and GBP32 millions. The group turnover was GBP588 millions, new equity investment GBP160 millions, and profit before interest GBP20.8 millions.


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