The paper "Branding Strategies Adopted by Emma Waston " is a great example of a marketing case study. The report reviews branding strategies adopted by Emma Waston in her bid to establish a strong brand name and identity in the entertainment industry. A strong brand positioning in the entertainment industry will eventually increase the actress strategic competitiveness at Hollywood. In analyzing the branding strategies the report bases its argument and analysis on the celebrity and events branding approaches. The analysis establishes that actress branding strategies include increased acting and charity activities in the market.
As a result, the report establishes that branding activities have facilitated increased brand positioning in the entertainment industry. Further, a critical review of the adopted strategies establishes that the strategies meet the current branding approaches and market requirements. However, the review establishes a number of challenges that necessitate the development of proactive recommendations such as increased involvement in entertainment industry activities, avoiding negative media publicity as well as targeting an increased consumer base. Conclusively, the report concludes that with the implementation of the proposed recommendations Emma Waston as an entertainment brand is bound to increase and grow in popularity in the long run. 1.0 Introduction Branding is a new management marketing approach.
In this case, the concept of branding forms an imperative tool in the development of appropriate and market fitting advertisements and promotional activities. In this regard, marketing functions have resulted in increased adoption of the branding approach in a bid to increase the overall marketing performance and eventual success rates. In doing this, it is apparent that marketers apply respective branding theories in the function. In this regard, the function has a series of wide-ranging theories including celebrity and event branding (Dinnie, 2011, p. 96). This report focuses on the application of these theories in branding Emma Waston.
She is a Paris born actor in 1990, who shot in the limelight through her role as Hermione Granger in the Harry Potter film. Since then, the actress has perfected her acting as well as modelling skills. This can be evidenced in her involvement in an increased number of subsequent films such as then2011 film dubbed My Week with Marilyn as well as the latest 2014 release dubbed Noah.
The actress has played crucial character roles in the respective releases (Silvester, 2010, p. 195). This has increased her involvement in marketing and promotional activities with a range of products such as Burberry. This report reviews the personality branding aspects. 2.0 Branding Theories 2.1 Celebrity Branding As established above, the branding marketing function has a range of theories and models that support its application framework. In the case of evaluating Emma Waston branding in this report, the report reviews the celebrity and event branding theories.
On one hand, a study developed by George (2006, p. 216) stated that the celebrity branding theory incorporates the use of media renowned personalities in the support and facilitation of organizational marketing activities. In this regard, marketing functions and personalities depending on the respective media exposure and traits in the market. Celebrity branding incorporates the use of renowned media personalities in the market such as actors, musicians and famous sports personalities. Through this approach, organizations and products develop their market influence through the use of endorsements and reputation building by these respective personalities. In particular, this report reviews the concept of endorsements in celebrity branding.
Through this approach, organizations and marketing functions rely on celebrities to endorse and second their products in the market as quality and worth consumption. Thus, through this approach, such market products increase their market influence and control in the market.
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