The paper ' Strategic Human Resource Management - Analyzing Google Strategies" is a good example of a management case study. The following paper is an analysis of Google’ s strategic plan from the perspective of Human Resources. The field of strategic management became mainstream in the last two decades of the last century, with many concepts on the subject being outlined (Hofer & Schendel, 1978); (Snow, 1978); and (Porter, 1980). The focus on strategic management has seen many organisations integrating each department into its strategic management procedure. The Human Resource Management sector has also sought to integrate into the strategic management field resulting in the Strategic Human Resource Management (SHRM) concept.
These two interrelated fields have led to various researches to determine how best they can be utilised together according to Miles & Snow; (1984); Schuler & Jackson (1987); Wils & Dyer (1984). The consequence of a strategic plan that is well thought out developed and implemented is a competitive advantage in the market. The understanding and exploitation of this competitive advantage are critical to the success of the business. Analysis of Strategic Plan The mission statement for Google is stated simply thus: “ Organise the world’ s information and make it universally accessible and useful” (Google, 2005b).
Although they do not outline a vision on the Google website, they do outline a set of philosophies to go with the mission statement as being the following: The spotlight should be on the user, and everything else will fall into place. It pays to focus on your core competency and over-excel at it. It is better to have speed than be slow. On the World Wide Web, it is best to be democratic. It is not necessary to be at your desk to require a response. It is possible to make a living honestly and honourably. There is no end to the availability of information It’ s possible to be serious without wearing a suit. Great is not sufficiently first-rate. Pop-ups not allowed (Google, 2005c).
References
Cummings, J. N., Butler, B., & Kraut, R. (2002). The quality of online social
Relationships. Communications of the ACM, 45(7), 103-108.
Hu, Y., Wood, J. F., Smith, V., & Westbrook, N. (2004). Friendships through IM:
Examining the relationship between instant messaging and intimacy. Journal of
Computer-Mediated Communication, 10(1), 38-48.
Tidwell, L. C., & Walther, J. B. (2002). Computer-mediated communication effects on
Disclosure, impressions, and interpersonal evaluations: Getting to know one
Another a bit at a time. Human Communication Research, 28(3), 317-348.
Underwood, H., & Findlay, B. (2004). Internet relationships and their impact on primary
Relationships. Behaviour Change, 21(2), 127-140.
References
Appleby, A. & Mavin, S. (2000). Innovation not imitation: Human Resource Strategy and the
Impact on World-Class Status, Total Quality Management, 11 (5), 554-561.
Dubin, R. (1976). Theory building in applied areas. In M. Dunnette (Ed.) Handbook of
Industrial and organizational psychology: 17-40. Chicago, IL: Rand McNally
Google. (2005a). Form 10-K. Retrieved April 7, 2011, from
http://www.sec.gov/Archives/edgar/data/1288776/000119312505065298/d10k.htm
Google. (2005c). Google corporate information: Our philosophy. Retrieved April 7th 2011,
From http://www.google.com/intl/en/corporate/tenthings.html
Google. (2005d). Google corporate information: Technology. Retrieved
April 7, 2011, from http://www.google.com/corporate/tech.html
Google. (2005e). Google investor relations. Retrieved April 7, 2011, from
http://investor.google.com/
Google Inc. 2011. Life at Google. Retrieved April 7, 2011 from
http://www.google.com/intl/en/jobs/lifeatgoogle/index.html
Hardy, Q. (2005). Google thinks small. Forbes, 176 (10), 198-202. Retrieved
April 7, 2011, from the University of Phoenix Library, EBSCOhost
Hofer, C., and Schendel, D. (1978). Strategy formulation: analytical concepts. St. Paul, MN:
West Publishing
McMahan, G. C., Bell, M. P. & Virick, M. (1998). Strategic Human Resource Management:
Employee Involvement, Diversity, and International Issues, Human Resource Management Review, 8 (3): 193-214.
Miles, R., & Snow, C. (1978). Organizational strategy, structure, and process. New York:
McGraw-Hill
Miles, R. and Snow, C. (1984). Designing strategic human resources systems. Organizational
Dynamics, Summer: 36-52.
Porter, M.E. (1980). Competitive strategy: Techniques for analyzing Industries and
Competitors. New York: Free Press.
Robinson, R. (2003). Ethical Considerations in Strategic Planning. Abaris Consulting Inc.
Schuler, R. S., & Jackson, S.E. (1987). Linking competitive strategies with human resource
management practices. Academy of Management Executive, 1: 207-219.
Van Donk, D. & Esser, A. (1992). Strategic Human Resource Management: A Role of the
Human Resource Manager in the Process of Strategy Formation, Human Resource Management Review, 2 (4): 299-315.
Wils, T., & Dyer, L. (1984). Relating business strategy to human resource strategy: Some
preliminary evidence. Paper presented at the annual meeting of the Academy of Management, Boston.
Wright, P. M. & McMahan, G. C. (2001). ‘Theoretical Perspectives for Strategic Human
Resource Management,’ Journal of Management, 18 (2): 295-320.