The paper ' Strategic Human Resource Management - Analyzing Google Strategies" is a good example of a management case study. The following paper is an analysis of Google’ s strategic plan from the perspective of Human Resources. The field of strategic management became mainstream in the last two decades of the last century, with many concepts on the subject being outlined (Hofer & Schendel, 1978); (Snow, 1978); and (Porter, 1980). The focus on strategic management has seen many organisations integrating each department into its strategic management procedure. The Human Resource Management sector has also sought to integrate into the strategic management field resulting in the Strategic Human Resource Management (SHRM) concept.
These two interrelated fields have led to various researches to determine how best they can be utilised together according to Miles & Snow; (1984); Schuler & Jackson (1987); Wils & Dyer (1984). The consequence of a strategic plan that is well thought out developed and implemented is a competitive advantage in the market. The understanding and exploitation of this competitive advantage are critical to the success of the business. Analysis of Strategic Plan The mission statement for Google is stated simply thus: “ Organise the world’ s information and make it universally accessible and useful” (Google, 2005b).
Although they do not outline a vision on the Google website, they do outline a set of philosophies to go with the mission statement as being the following: The spotlight should be on the user, and everything else will fall into place. It pays to focus on your core competency and over-excel at it. It is better to have speed than be slow. On the World Wide Web, it is best to be democratic. It is not necessary to be at your desk to require a response. It is possible to make a living honestly and honourably. There is no end to the availability of information It’ s possible to be serious without wearing a suit. Great is not sufficiently first-rate. Pop-ups not allowed (Google, 2005c).
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